Drip Programs

In this elearning module, you will learn how to use drip programs to nurture your leads and stay top of mind with your prospects. This training module is structured into five topics. Each topic will cover a specific aspect of drip programs.

After completion, you will be able to create a drip program, employ nurturing best practices and understand drip program reports.

Learning Objectives:

  • Create a drip program strategy
  • Assemble the necessary items to create a drip program
  • Segment prospects for drip programs
  • Create a drip program
  • Review drip reports

If you’re a salesforce.com customer, you can also access all of our online courses within Help & Training, search for “Pardot”, and select your learning path (Administration or Marketing).

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