CRM Integration Overview

When a record is first created in Pardot as a new prospect or a record is first created in Salesforce as a new lead or contact, how does that information sync between Pardot and Salesforce? This interactive PDF will demonstrate that logic in a simple, easy to follow graphic to help answer all your questions about how the syncing process occurs.

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To begin, open this document in Adobe Acrobat Reader and expand it to at least 100%. If you do not have Adobe Acrobat Reader, you can download a free copy here.