CRM Integration Overview

When a record is first created in Pardot as a new prospect or a record is first created in Salesforce as a new lead or contact, how does that information sync between Pardot and Salesforce? This interactive PDF will demonstrate that logic in a simple, easy to follow graphic to help answer all your questions about how the syncing process occurs.


To begin, open this document in Adobe Acrobat Reader and expand it to at least 100%. If you do not have Adobe Acrobat Reader, you can download a free copy here.