ExactTarget’s annual user conference is in full swing for the seventh straight year, selling out hotels and flooding the streets of Indianapolis with the country’s most passionate and innovative marketers. With a theme this year of “Lead from Within”, the nearly 6,000 attendees have enjoyed talks from notable speakers like Marc Benioff, Jim Collins, and Walter Isaacson.
Marketers Are Taking the Lead
With nearly a dozen different tracks to chose from, one message has linked together marketers from countless different companies and industries: Marketers are Becoming Leaders.
With the CMO expected to wield more budget than ever before in the coming year, marketers occupy a very important place within the modern company, and one with staggering potential to lead the direction and vision of companies moving forward. In the video above, Pardot’s own Mathew Sweezey gives you a run down of what’s happened at this year’s conference thus far and what’s left to come. Enjoy and stay tuned for even more Connections content!