In today’s data-saturated marketing world, prioritization is undoubtedly a must. While it’s important to take advantage of the in-depth insight and advanced reporting tools now available (the more you know, the better, right?), it’s also important to establish which metrics take precedence and truly indicate success. And while each department (sales, marketing, upper management, etc.) looks at different metrics to measure their own success, it’s also interesting to consider this question on a grander scale.

So, if your company as a whole could only measure one metric, what would it be?

In 2003, Fred Reichheld introduced the concept of a Net Promoter [...]

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