The marketing world is plagued with buzzwords. We see them in blog posts, hear them in day-to-day conversations, and read them in industry articles so often that we had to create a guide to keep them all straight.

But there’s one up-and-coming buzzword that may have more substance to it than most: the “Zero Moment of Truth.” Coined by Google in their 2011 eBook “ZMOT”, the term refers to the moment in the purchase cycle between the stimulus (what alerts you of a product, like an ad) and first moment of truth (a term used by Proctor & Gamble to refer [...]

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Marketing is always changing. Remember the door-to-door salesmen that used to stop by your house once a week when you were a kid? There’s a reason that we don’t see that as often anymore, and it’s because we’ve found quicker and more effective ways to target our consumers. While marketing used to be about toting your product from one door to another, it now revolves around the use of technology to save time, energy, and money.

As the roles of marketers have changed, so have their required skill sets. You don’t need a great phone voice as much as you need [...]

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When Harry Potter was accepted to Hogwarts School of Witchcraft and Wizardry, kids across the globe rejoiced. Perhaps there was still hope! Hope that someday, they would find their acceptance letter curled into a carton of eggs, or tied to the leg of an owl swooping overhead. While unfortunately we’re all forced to accept that we won’t be boarding the Hogwarts Express come September 1st, the magic lives on every time we crack open one of J.K Rowling’s books.

There may not be any more Harry Potter books or movies on the way (sigh), but that doesn’t mean that we’ve exhausted [...]

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Marketing has changed. Intrusive outbound marketing tactics like cold calling, TV commercials, radio spots, and print ads are quickly becoming outdated. Instead inbound marketing has emerged as a powerful marketing tactic, driven by the idea of being found when someone searches for you.

Consumers now want timely and useful communications from companies. They no longer want irrelevant or sales-type messages from companies. In response, today’s marketers have turned to blogging, white papers, SEO, webinars, and e-books to drives sales and leads. They are providing informational, thought leadership, and industry pieces that have proven to have a much higher ROI than outbound marketing ones.

Pardot Powers Your [...]

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With inbound marketing on the rise, SEO is more more crucial to B2B success than ever before. If you’re unsure of how to approach the task of making your business findable, we’ve compiled a wealth of valuable information on SEO here for you. The following three steps will help you to maximize your SEO efforts regardless of your level of expertise.

For starters… check out these two helpful blog posts by Pardot’s Tim Niziak. Five is the magic number here: learn some basic pointers with 5 Simple Tips for SEO, and learn more about achieving the results you want with these [...]

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