Market Smarter.
Sell Faster.

Accelerate pipeline and drive sales success with B2B marketing automation for the Salesforce customer.

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I want to...

"See what my prospects are doing in real time."

Your go-to marketing automation feature:
Real-time Prospect Activity Alerts

Use real-time activity alerts to see when prospects are active on your site, visiting your pricing page, downloading a white paper, and more. Alerts are delivered via email, Salesforce CRM, or Pardot’s desktop application, LeadDeck (free to all users). With actionable information at their fingertips, sales reps can do more than strike while the iron is hot – they can provide more personalized and relevant sales communications.

Research shows that 35-50% of sales go to the vendor that responds first. (InsideSales.com)

70% of the buying process is now complete by the time a prospect is ready to engage with sales. (SiriusDecisions)

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"Identify my best leads."

Your go-to marketing automation feature:
Lead Scoring and Grading

With data gathered by Pardot, incoming leads can be scored and graded based on criteria that the sales team deems important. This gives marketing a benchmark for lead assignment and increases the quality of leads that get handed off to sales. These scores and grades are also viewable in Salesforce, so that you always know who your hottest prospects are.

61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified. (MarketingSherpa)

Only 25% of leads are legitimate and should advance to sales. (Gleanster Research)

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"Target my sales pitch to meet each prospect's needs."

Your go-to marketing automation feature:
Prospect Activity Tracking

Go beyond basic demographic information with Pardot. View detailed behavioral data, like the pages your prospects are visiting, the types of content they’re downloading, and more — all within the Pardot prospect record and the Salesforce lead or contact record. See a log of all touchpoints with your prospects and gain unparalleled insight into your prospects’ motivations, interests, and pain points.

74% of marketers say targeted personalization increases customer engagement. (eConsultancy)

Personalized emails generate up to 6 times higher revenue per email than do non-personalized emails. (Experian Marketing Services)

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"Build trusting relationships with my prospects."

Your go-to marketing automation feature:
Lead Nurturing

Pardot facilitates the relationship building process by automatically delivering targeted, personalized messages over time. The best part about lead nurturing? While the messages appear to be from the assigned rep, they are set up behind the scenes by marketing. This leaves you free to focus on sales-ready prospects without neglecting the other leads in your pipeline.

Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads. (DemandGen Report)

Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. (Forrester Research)

Download Feature Guide

Customer Success

Precor

Precor uses Pardot to close more business and take their marketing to a whole new level.

Emory Healthcare

See how this world-changing health hub utilizes marketing automation.

EzeCastle Integration

EzeCastle uses Pardot to get the right messages to the right people.

Video Library

CRM + Automation

Learn why marketing automation and CRMs make the perfect pair.

Lead Nurturing Demo

Get a quick overview of Pardot’s lead nurturing capabilities.

Lead Qualification Demo

Qualify sales leads with Pardot marketing automation. Here’s how.

Sales Resources

25 Marketing Automation Tips Straight from Sales

See how Pardot’s sales experts are using marketing automation to accelerate pipeline.

Download eBook

The Sales Playbook

The playbook for sales success using marketing automation.

The CSO Toolkit

Everything the c-level needs to know about selling with marketing automation.

ROI Calculator

See what your ROI could look like with marketing automation.

10 Tips for Accelerating Your Pipeline

Increase speed through the pipeline with marketing automation.

Demo: Pardot Overview

Learn how to power your marketing and sales success with Pardot.

Pardot + Salesforce: The Dynamic Duo

Create the ultimate sales and marketing tool with Pardot.

I want to...

"Measure the impact of my marketing campaigns."

Your go-to marketing automation feature:
Closed-Loop ROI Reporting
Salesforce Campaigns

Tie closed deals back to the campaigns that created them across Pardot and Salesforce. Closed-loop reporting allows you to judge campaign influence, attribute revenue to campaigns, associate opportunities with campaigns, track marketing spend, accurately measure ROI, and build complex reports.

77% of CMOs at top-performing companies indicate that their most compelling reason for implementing marketing automation is to increase revenue. (Gleanster)

63% of survey respondents indicate that the ability to set measurable objectives for each of their campaigns is the biggest value driver of marketing automation. (Gleanster)

Download Feature Guide

"Send sales the best leads at the perfect time."

Your go-to marketing automation feature:
Lead Scoring and Grading
Lead Assignment

Better align your sales and marketing teams using Pardot’s blended lead scoring and grading model. Based on criteria you set, score and grade leads so that only the highest-quality leads get passed from marketing to sales. Use Pardot’s lead assignment functionality to automatically assign leads to a sales rep once they reach a threshold score.

These scores and grades sync automatically with Salesforce, so that sales reps always know who their hottest prospects are.

61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified. (MarketingSherpa)

Only 25% of leads are legitimate and should advance to sales. (Gleanster Research)

Download Feature Guide

"Generate more leads with content marketing."

Your go-to marketing automation feature:
Email Marketing
Forms & Landing Pages

Create content to fuel your marketing automation programs — gate it behind forms on your website to support your lead generation efforts, include it in your lead nurturing emails, and more. You can track engagement with these assets via Pardot and Salesforce in the lead or contact records. With Pardot’s email functionality, you can distribute your marketing content to highly targeted lists and track responses, so that you know what’s resonating and what’s not.

71% of B2B tech marketers cite lead generation as their top content marketing goal. (2013 B2B Content Marketing Trends Report)

Per dollar spent, content marketing generates approximately 3x as many leads as traditional marketing. (Demand Metric)

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"Prevent lead loss through a leaky sales funnel."

Your go-to marketing automation feature:
Lead Nurturing

By using lead nurturing to maintain a consistent presence, you can increase the value of your database and keep inactive leads from slipping through the cracks. Automatically “drip” valuable content to leads over time, nurturing them to a sales-ready state. This reduces the heavy lifting for sales and prevents reps from wasting time pursuing leads who aren’t yet ready to buy.

Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads. (DemandGen Report)

Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. (Forrester Research)

Download Feature Guide

"Run hyper-targeted campaigns."

Your go-to marketing automation feature:
Forms and Landing Pages
Segmentation

Targeted campaigns are impossible without the data to support them. Pardot can streamline the data collection process using forms and landing pages, and will automatically display this information within Pardot and Salesforce. Marketers can then use Pardot’s segmentation feature to sort, organize, and classify their database into smaller groups based on common characteristics, like location or job title. This allows you to target communications to each group with more personalized messaging.

66% of marketers reported that enhanced targeting and personalization were top benefits of marketing automation. (State of Marketing Automation 2014)

96% of B2B marketers say segmentation is the most valuable method for improving conversion rates. (eConsultancy)

Download Feature Guide

"Open lines of communication with potential customers and inactive leads."

Your go-to marketing automation feature:
Lead Nurturing

Data from SiriusDecisions suggests that buyers are more than two-thirds of the way through their research process before they even reach out to sales. You need a tool that can help your buyers get the information they need during this research process, when they need it — and from you, not your competitors.

Not every lead will buy from you at the close of the sales process. Don’t let these cold leads go to waste and get picked up by your competitors. Use Pardot’s lead nurturing to excite and re-engage inactive prospects in your database with exclusive, targeted content.

Nurtured leads make 47% larger purchases than non-nurtured leads. (The Annuitas Group)

Prospects receive an average of 10 marketing touches from the time they enter the top of the funnel until they’re a closed-won customer. (Aberdeen Group)

Download Feature Guide

Customer Success

Precor

Precor uses Pardot to close more business and take their marketing to a whole new level.

Emory Healthcare

See how this world-changing health hub utilizes marketing automation.

EzeCastle Integration

EzeCastle uses Pardot to get the right messages to the right people.

Video Library

CRM + Automation

Learn why marketing automation and CRMs make the perfect pair.

Lead Nurturing Demo

Get a quick overview of Pardot’s lead nurturing capabilities.

Lead Qualification Demo

Qualify sales leads with Pardot marketing automation. Here’s how.

Marketing Resources

Salesforce for B2B Marketers: The Complete Guide

Learn why Pardot is the marketing automation solution of choice for Salesforce customers.

Download eBook

ROI Calculator

See what your ROI could look like with marketing automation.

8 Ways to Unlock Salesforce with Pardot

Bridge the gap between marketing and sales.

Pardot + Salesforce: The Dynamic Duo

Create the ultimate sales and marketing tool with Pardot.

The CMO Toolkit

Everything the C-level needs to know about marketing automation.

Demo: Pardot Overview

Learn how to power your marketing and sales success with Pardot.

Pardot’s Award-Winning Blog

Check out our 2014 Content Marketing Award winning blog for more Pardot content.

Ready to dive in with marketing automation?

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