White Papers

Our white papers provide clear and concise introductions to the latest trends in our industry. See how they affect you.

Get More Out of Social Marketing

Please download our “Six Simple Steps to Get More Out of Social Marketing” white paper. Whether your business is just getting started with social media or is well-established in the social sphere, this white paper will provide valuable information on:

• Establishing a company-wide social media policy
• Using social media to drive conversation with potential leads
• Maintaining proper etiquette during social media interactions
• Calculating ROI to determine effectiveness of your social marketing efforts

Guide to Inbound Marketing Best Practices

Download our Inbound Marketing Guide which contains over 20 pages of valuable information that will help you maximize your inbound marketing campaigns, including:

• How to leverage social media to grow your lead gen efforts
• Guide to attracting new blog followers
• How to create valuable content that will drive inbound leads
• Social Media Tip Sheet

SEO Field Guide

Please download our “The B2B Marketer’s Field Guide to SEO” white paper. The white paper will show you how to:

• Create SEO-friendly URLs
• Drive more traffic to your website using SEO
• Produce more inbound links
• Increase the quantity of your valuable pages

Marketing Automation Executive Value Guide

Please download our “Marketing Automation Executive Value Guide” white paper. The white paper will show you how to:

• Sell the benefits of marketing automation to the C-suite
• Understand what drives your executives
• Discuss the business impact of marketing automation
• Deliver measurable results

Best Practices Guide to Landing Pages

Please download our “Best Practices Guide to Successful Landing Pages” white paper. The white paper contains several pages of valuable information, including:

• Featuring content on branded landing pages
• Sending download links in autoresponder emails
• Capturing lead information with progressive profiling
• Testing landing pages with A/B and multivariate testing

Effective Website Redesign

Please download our “Effective Website Redesign by Leveraging Marketing Automation” white paper. The white paper contains several pages of valuable information, including:

• Managing your marketing materials in one solution
• Tracking all activity on your website
• Capturing lead data with forms and landing pages
• Determining actual marketing ROI for campaigns

Marketing Automation Buyer’s Guide

The Marketing Automation Buyer’s Guide contains 20 pages of valuable information for evaluating a marketing automation solution.

The Guide contains the following information:

• Questions to Answer When Buying
• Anatomy of a Marketing Automation Solution
• Marketing Automation Functionality Checklist
• Marketing Automation Comparison Chart

Double B2B Landing Page Conversions

Please download our “8 Quick Steps to Double B2B Landing Page Conversions” white paper. The white paper contains several pages of valuable information, including:

• Using conditional fields to gradually ask for information
• Ensuring that you receive a valid business email address
• Capturing abandoned form data
• Implementing multivariate tests to improve effectiveness

Automate Lead Scoring and Nurturing

Please download our “Automate Lead Scoring and Nurturing in Four Quick Steps” white paper. The white paper will show you how to:

• Score leads based on implicit buying signals
• Grade prospects based on how well they match your ideal customer profile
• Set up autoresponder emails and drip marketing programs
• Automatically alert your reps when leads are sales-ready

Double Your Web Marketing Value

Please download our “5 Steps to Double Your Web Marketing Value” white paper. The white paper contains several pages of valuable information, including:

• Automating lead scoring to optimize sales reps' time
• Nurturing leads through drip marketing emails
• Understanding prospect interest through micro-web analytics
• Identifying companies with website caller ID

The Four T’s of Effective Email

Please download our “The Four T’s of Effective Email” e-book. Find out how to refine your email campaigns and achieve maximum ROI by following the simple steps of:

• Tailoring
• Testing
• Timing
• Tracking