Pardot presents frequent educational best practices webinars to help you improve your online marketing. These webinars cover a wide range of topics and are available to view on demand here.
Content Marketing
Openness as a B2B Strategy
This webinar covers some things that, while typically closed, can be more effective if made public – including product pricing, idea exchanges, and knowledge base articles.
B2B Marketing Clinic – Developing Customer-Centric Content
Learn how the right content will ultimately result in more leads and more customers by facilitating the buying cycle. Join us as we look at some real company website and content examples, and learn how to become a content creation pro.
Designing Content for Inbound Marketing Automation
Creating content is hard work. You want to create the right pieces, the right amount – just the content pieces your prospects actually need. Find out how to educate prospects on your company’s products and services, activating inbound and nurturing campaigns – all with solid content.
Drip Campaigns
Drip Marketing Campaigns
This webinar presents an overview of best practices for drip nurturing campaigns, including some actionable takeaways to help you begin building your own drip marketing strategy.
The First Five – Marketing Campaigns You Can Run With
View webinar #1 in a series of three monthly webinars on creating best results marketing automation campaigns. Explore the first five campaigns and how to get the best results from your campaign efforts.
The Next Five Campaigns
So, now that you’ve got the basics down – it’s time for the next step! Mastering the five campaigns addressed in this webinar will place you in select company. We’ll start off with a little advanced segmentation, a few conditional landing pages and some advanced nurturing tactics. And there’s more! View the recorded webinar to see what else Mathew Sweezey (Sales Manager at Pardot) has cooked up.
Email Marketing
Email Deliverability
This webinar includes tips on email deliverability – addressing key challenges and providing best practices advice for avoiding getting sent to “junk,” information on CAN-SPAM compliance and improving the success of your email marketing campaigns.
Lead Qualification
Lead Qualification (Scoring) and Nurturing
Take a look at the ins and outs of Scoring and Nurturing in the world of marketing automation.
Lead Qualification and Erosion
Get a detailed look at when, where and how leads are qualified in your marketing automation process. From there, you, too, can improve lead quality and make the difference your sales team is looking for!
Marketing Automation – A Webinar 3-Series
Webinar #1: The First Five – Marketing Campaigns You Can Run With
View webinar #1 in a series of three monthly webinars on creating best results marketing automation campaigns. Explore the first five campaigns and how to get the best results from your campaign efforts.
Webinar #2: The Next Five Campaigns
So, now that you’ve got the basics down – it’s time for the next step! Mastering the five campaigns addressed in this webinar will place you in select company. We’ll start off with a little advanced segmentation, a few conditional landing pages and some advanced nurturing tactics. And there’s more! View the recorded webinar to see what else Mathew Sweezey (Sales Manager at Pardot) has cooked up.
Webinar #3: Advanced Marketing Tactics with Marketing Automation
You know how to put together some pretty awesome email and nurturing campaigns. Great – what’s next? Step up to the next level with something different! In this webinar, you will learn how to create campaigns to help drive awesome results and have a little fun at the same time.
Marketing Metrics
Marketing Metrics
If you are new to marketing metrics (or maybe are a little intimidated by them, or just curious as to what they are), then this 1/2-hour webinar blitz is for you! This educational and useful webinar will give you a great introduction to the wonderful world of marketing metrics.
SEO / SEM
B2B Tips for Search Engine Marketing (SEM) and Retargeting
Learn search engine marketing tips and retargeting best practices, including lessons learned the hard way from real life trial and error.
Unlocking the Mysteries of SEO – A B2B Marketer’s Guide
Unlock the mysteries of SEO – step-by-step. This webinar leads us through the world of SEO in an enlightening webinar…and brings us out on the other side – educated, informed, and ready to implement our own SEO plan.
How Sales Benefits from Marketing Automation
Marketers use marketing automation on a daily basis in many companies. Well, guess what? Your sales team can benefit from using marketing automation, too! Sales guru, Kevin Goldstein (Sr. Sales Manager at Pardot), walks us through the ways in which a sales team can increase sales…with marketing automation.
