Watch presentations from Elevate, the annual Pardot User Conference. Pardot staff, clients and partners present best practices tips on using Pardot as well as general information on how to improve your online marketing.

Elevate 2011 Presentations

Developing Customer Centric Content
Become a content pro with tips including how to engage your prospects using your subject matter expertise, developing a customer focused content strategy, 2 fast ways to create content for your programs and how to create more findable content with built in SEO.

Killer Drip Campaigns
This session covers advanced nurturing topics including evaluating time, content, email subjects, and strategy to get the most out of your nurturing campaigns.

How Pardot Uses Pardot: 2011 Edition
Adam Blitzer, COO and Co-founder of Pardot, brings back the most popular session from Elevate 2010: How Pardot Uses Pardot for Marketing. This session will give you a peek behind the curtain at some of the techniques the Pardot team uses to manage marketing campaigns through Pardot.

Tips for the Social Sale
Dive in to how-to tips for leveraging Pardot on the sales side of your organization. Topics will include using social media as a sales tool and using Pardot data to engage prospects in a targeted way without “getting creepy.”

The Ultimate Email Deliverability Checklist
An email may look good on the surface, but deliverability will suffer if you don’t avoid getting caught in spam filters. This presentation will walk you through the steps necessary to maximize readability by starting with real-world example of an email that looks good but may not perform so well.

10 Things Pardot Services Wants You to Know
Ready to take your use of Pardot to the next level? Pardot’s implementation and support pros have some tips for you. This presentation showcases Pardot features that are beyond the basics.

Getting Personal with Email Marketing
Prospect segmentation is not a new concept for marketers,  but with the growing adoption of marketing automation systems, the ability to segment prospects has been enhanced and streamlined. Learn about new ways of engaging your target audience for increased success.

Building a Landing Page Engine with Pardot and WordPress
This video showcases how one marketing team leveraged WordPress and Pardot to build a landing page engine in support of their online campaigns.

Integrated CRM & Marketing Automation for the Healthcare, Finance, and Non-Profit Industries
See how clients have successfully used Pardot for donations, sponsorships, B2B healthcare campaigns, and financial marketing through tight integration with SugarCRM.

Using Pardot to Drive Database Clean Up and Optimization
This session discusses how the company has cleaned up issues in the database like duplicates and incomplete information and then created custom fields and features within Salesforce to optimize the integration with Pardot.