Using Pardot to Get the Most from Trade Shows

Join John Matera, Director of Marketing at RedTail Solutions, as he explains how Pardot helped RedTail make their annual trade show appearances more productive and cost effective by maximizing marketing opportunities in several areas including pre-show promotion, show-specific print collateral, on-floor promotions, meeting appointments, contests, and post-show follow-up.

View the Elevate 2012 presentation: