Implementing and Re-implementing Pardot with Your CRM System

A well-thought-out CRM integration will lead to less work with better results. Join Rob MacEwen, Partner and Managing Director at Audaxium, as he covers a multitude of topics including why marketing is driving data quality, managing the handoff between Sales and Marketing, reporting on Pardot within your CRM, and how to avoid common mistakes that prompt a re-implementation.

View the Elevate 2012 presentation: