Building a Landing Page Engine with Pardot and WordPress

Cloud Sherpas is a Pardot client and the world’s leading Google Apps cloud service provider. Here, their marketing team discusses how they’ve leveraged WordPress and Pardot to build a landing page engine in support of their online campaigns. They’ll discuss how to use custom post types to make the management of localized landing pages, embedded Pardot forms and Google Analytics goal tracking possible for everyone in your marketing department.

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