Learn tactical tips, strategy insights and interact with top industry experts in our informative, educational webinars. Pardot webinars are a convenient way stay up-to-date on the latest industry news and trends. If you’ve got an hour (or less!), a Pardot webinar will give you hands-on, practical insights into growing and optimizing your marketing automation campaigns. Our educational webinars include a presentation immediately followed by a Q&A session with audience members.
Your Speaker: PHIL SIMPSON - Sales Manager, Pardot
Date: June 11, 2015
Time: 2:00pm EDT / 11:00am PDT
We’ve entered an unprecedented age in B2B marketing.
Today’s buyers are savvier, more connected, and more informed than ever before — and they’re well aware of the power they possess. When companies fail to deliver the smooth and personalized buyer experience that consumers have come to expect, favorable alternatives are little more than a Google search away; it’s no secret and it’s a challenge that all B2B organizations face.
But here’s the bottom line that’s too-often forgotten: delivering a seamless buyer’s experience starts with seamless alignment internally. Marketing and sales must work together throughout the decision-making journey, sharing insights and updates and allowing each team to play to their greatest strengths.
Enter, Pardot plus Salesforce Engage. Join us on June 11th for this 30-minute webinar, as we explore the capabilities of these two powerful tools and discuss how they can streamline workflows to enable joint sales and marketing success. Attendees will learn how to:
- provide real-time visibility into a prospect’s digital engagements
- deliver content to prospects how and when they want it
- translate data into actionable insights for both sales and marketing
Your Speaker: Maureen Flaherty - Email Marketing and Campaign Specialist, Pardot
Date: June 18, 2015
Time: 1:00pm EDT / 10:00am PDT
As marketers, we’re trained to think creatively: who is our target audience and how can we reach them? How can we communicate with prospects in new and exciting ways? But, sometimes it’s easy to forget that marketing’s most important customer is sitting right under the same roof, and likely, within earshot: your sales team.
It may be fairly new terminology for many marketers, but ‘sales enablement’ is about to become one of the most crucial elements of B2B marketing — and businesses that don’t make it a priority are bound to fall behind.
Join us on June 18th, as Maureen Flaherty, Email Marketing & Campaign Specialist-Pardot, breaks down the five essentials of sales enablement that every B2B marketer needs to understand. Attendees will learn:
- how technology can allow for seamless communication and alignment across teams
- how to enable reps with the right campaigns and content to close deals faster
- how to establish an effective lead flow plan, to get the right leads to sales at the right time
Hoping to dive deeper on topics like lead generation, marketing and sales alignment, CRM, and more? Peruse our webinar library to find recorded webinars on the marketing automation best practices that matter to you.