Learn tactical tips, strategy insights and interact with top industry experts in our informative, educational webinars. Pardot webinars are a convenient way stay up-to-date on the latest industry news and trends. If you’ve got an hour (or less!), a Pardot webinar will give you hands-on, practical insights into growing and optimizing your marketing automation campaigns. Our educational webinars include a presentation immediately followed by a Q&A session with audience members.

Upcoming Webinar

Upcoming Webinar: Sales Cloud Engage + Pardot: Meet the New Power Couple

Your Speaker: Phil Simpson, Sales Manager - Pardot

Date: May 7, 2015
Time: 2:00pm EDT / 11:00am PDT

Getting sales and marketing on the same page isn’t always easy — and unfortunately, misalignment between sales and marketing teams can negatively impact your company’s bottom line. But imagine two teams that are united by shared goals, objectives, and tools. Even better, imagine two teams that are working together and winning together.

Sales Cloud Engage, a new solution from Salesforce Pardot, empowers sales and marketing teams to sell more effectively than ever. In this 30-minute webinar, you’ll be among the first to see Sales Cloud Engage and learn how you can turn your sales and marketing teams into the ultimate power couple by:

- enabling sales teams with marketing-approved templates and one-click nurturing campaigns — right from within Salesforce
- enhancing sales campaign performance by identifying which content resonates best with segmented audiences
- providing real-time sales alerts of important prospect activities, and more.

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Upcoming Webinar: Breaking Down the B2B Buyer’s Journey: Selling in the Information-Driven Age

Your Speaker: MICHAEL FAUSCETTE, Group Vice President, Software Business Solutions - IDC

Date: May 14, 2015
Time: 2:00pm EDT / 11:00am PDT

When asked about their buying processes, 65% of respondents to an IDC research study agreed that “we usually engage a vendor sales professional only when we have made a purchase decision.”

Well, that complicates things. B2B marketing and sales teams are always searching for new ways to connect with customers. How can they work together to influence a buyer journey where the prospect is in the driver’s seat? Join us for an upcoming webinar as Michael Fauscette, Group Vice President, Software Business Solutions, IDC, debuts brand new research on what buyers expect from their vendors, including:

- When, why, and through what channels a buyer engages during their self-defined journey
- Obstacles buyers encounter when making “good” purchasing decisions during the research and decision phases of the buyer’s journey
- How marketing and sales can influence the buyer’s journey from the very early stages of engagement

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Upcoming Webinar: Work Together, Win Together: Sales and Marketing Alignment with Pardot

Your Speaker: Phil Simpson, Sales Manager-Pardot

Date: May 20, 2015
Time: 2:00pm EDT / 11:00am PDT

Imagine this: your B2B marketing and sales teams are working together, winning together, and selling more effectively than ever. Marketing sets sales up for the win and sales swiftly closes each deal with ease. Together, you step into each deal as the formidable opponent to beat, a force to be reckoned with.

Sounds like a great place to be, right? Great news: the technology to unite these two teams has arrived. Meet Pardot, B2B Marketing Automation by Salesforce.

Join us as Phil Simpson, Pardot Sales Manager, and a Pardot client, as they give us an inside look at how Pardot can help align your marketing and sales teams by:

- Providing the insight sales needs to lead the conversation
- Allowing marketing to effortlessly nurture leads to a sales-ready state
- Identifying target buyers and key stakeholders, and more.

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Webinar Library

Hoping to dive deeper on topics like lead generation, marketing and sales alignment, CRM, and more? Peruse our webinar library to find recorded webinars on the marketing automation best practices that matter to you.

Webinar Library