Learn tactical tips, strategy insights and interact with top industry experts in our informative, educational webinars. Pardot webinars are a convenient way stay up-to-date on the latest industry news and trends. If you’ve got an hour (or less!), a Pardot webinar will give you hands-on, practical insights into growing and optimizing your marketing automation campaigns. Our educational webinars include a presentation immediately followed by a Q&A session with audience members.

Upcoming Webinar

Upcoming Webinar: 3 Keys to Measuring Marketing and Sales Success with Salesforce and Pardot

Your Speaker: THOMAS KRAWCZYK, Solution Engineer - Salesforce Pardot

Date: August 6, 2015
Time: 1:00pm EDT / 10:00am PDT

Powerful reporting and actionable insights are key to optimizing your funnel, but 48% of B2B marketers feel they lack the analytics and reporting skills to measure their return on investment, and 33% aren't measuring ROI at all (Omobono).

Fortunately, B2B marketers can use the power of Pardot + Salesforce to easily understand which campaigns, content, and channels truly impact ROI. Join Thomas Krawczyk, Solutions Engineer at Salesforce Pardot, for a 40-minute webinar to learn more about:

- how Salesforce and Pardot work together to illuminate the marketing activities that are closing deals
- which stage of the sales cycle your prospects are in — and where there are bottlenecks in your funnel
- how to use data to optimize and forecast for better results

Register Now

Upcoming Webinar: Pardot + Engage – Tools for the New Age of B2B Marketing

Your Speaker: KATIE DOYLE, Director of Product Marketing - Salesforce Pardot

Date: August 20, 2015
Time: 1:00pm EDT / 10:00am PDT

We’ve entered an unprecedented age in B2B marketing.

Today’s buyers are savvier, more connected, and more informed than ever before — and they’re well aware of the power they possess. When companies fail to deliver the smooth and personalized buyer experience that consumers have come to expect, favorable alternatives are little more than a Google search away; it’s no secret and it’s a challenge that all B2B organizations face.

But here’s the bottom line that’s too-often forgotten: delivering a seamless buyer’s experience starts with seamless alignment internally. Marketing and sales must work together throughout the decision-making journey, sharing insights and updates and allowing each team to play to their greatest strengths.

Enter, Pardot plus Salesforce Engage. Join us on August 20th for this 30-minute webinar, as we explore the capabilities of these two powerful tools and discuss how they can streamline workflows to enable joint sales and marketing success. Attendees will learn how to:

- provide real-time visibility into a prospect’s digital engagements
- deliver content to prospects how and when they want it
- translate data into actionable insights for both sales and marketing

Register Now

Webinar Library

Hoping to dive deeper on topics like lead generation, marketing and sales alignment, CRM, and more? Peruse our webinar library to find recorded webinars on the marketing automation best practices that matter to you.

Webinar Library