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Your Speaker: Zach Bailey, Sr. Director of Engineering, Pardot-An ExactTarget Company
Date: May 23, 2013
Description: Marketers turn to many different marketing channels in today's marketing world to increase visibility for their company and company's products. So, which avenues are performing and which are not? Through marketing metrics, a marketer can identify where their time and money are best spent - quickly.
In this webinar, join Zach Bailey, Sr. Director of Engineering at Pardot, An ExactTarget Company, as he gives us an overview of how marketing metrics can give us the tools that we need to work in a smarter and more efficient manner. Zach will help us understand and learn:
- The value of marketing metrics
- Useful areas to measure, increasing insight into our campaigns and efforts
- How to measure the areas that matter most
Originally presented in Jan. 2013.
Zach Bailey, Sr. Director of Engineering, Pardot-An ExactTarget Company
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