Learn tactical tips and best practices and interact with top industry experts in our free weekly webinar series. Pardot webinars are product-neutral, informative, and a convenient way stay up-to-date on the latest industry news and trends. If you’ve got an hour (or less!), a Pardot webinar will give you hands-on, practical insights into growing and optimizing your marketing automation campaigns. Our educational webinars include a presentation immediately followed by a Q&A session with audience members.
Your Speaker: CHRIS HEIDEN, Sales Manager at Pardot
Date: October 9, 2014
Time: 2:00pm EDT / 11:00am PDT
There are so many components that come into play today for a successful B2B marketing campaign. What if you were able to work with a tool that not only handled campaign management, but gave a great view into lifecycle reporting and ROI?
Join Chris Heiden, Sales Engineer at Pardot, for a 30-minute overview and demo that takes a look at how Pardot B2B Marketing Automation can help you handle the many different avenues of your marketing campaigns, while saving time and maximizing efficiency!
CHRIS HEIDEN, Sales Engineer at Pardot
Your Speaker: MATHEW SWEEZEY, Marketing Evangelist at Pardot & Author - "Marketing Automation for Dummies"
Date: October 23, 2014
Time: 1:00pm EDT / 10:00am PDT
Marketers are continuously challenged with keeping up in the constantly evolving world of demand generation. Let's take a look with Mathew Sweezey, Marketing Evangelist at Pardot and author of "Marketing Automation for Dummies," as he updates us on the current state of demand and shares some insightful and progressive marketing movements representative of companies' approaches to demand gen. He will explore:
- Overall state of demand
- Improvements in the use of today's marketing best practices
- Social influence for demand generation
Note: This webinar will be hosted by a third party company.
SPEAKER: MATHEW SWEEZEY
Marketing Evangelist at Pardot & Author - "Marketing Automation for Dummies"
Mathew is the head of thought leadership for B2B marketing at Pardot. A consummate writer, he is the author of "Marketing Automation for Dummies". He also authors a column for Clickz.com on marketing automation and has been featured in publications such as Marketing Automation Times, DemandGen Report, Marketing Sherpa, ZDNet.
Mathew speaks more than 50 times worldwide annually at events, such as Dreamforce, Conversion Conference, and to companies including: UPS, Investec, NetJets, and Restaurants.com.
Your Speaker: KEN KROGUE, President and Co-Founder of InsideSales.com & RUSSELL GLASS, Head of B2B Marketing Products for LinkedIn
Date: October 27, 2014
Time: 2:00pm EDT / 11:00am PDT
Well-defined B2B marketing strategies are the first step to exploring pipeline opportunities. From there, strong tactical inside sales and cross-channel marketing efforts help create a partnership between sales and marketing, put strategies into play and help effectively manage pipeline.
Join Mathew Sweezey, Marketing Evangelist at salesforce.com, as he interviews Ken Krogue, President and Co-Founder of InsideSales.com, and Russell Glass, Head of B2B Marketing Products for LinkedIn. In this not-to-be-missed 45-minute webinar, they will explore how these two pipeline drivers combine to help marketing and sales reap the benefits of effective pipeline management, valuable campaign routing and focused prospect engagement, resulting in increased ROI.
KEN KROGUE, President and Co-Founder of InsideSales.com
Kenneth Krogue founded InsideSales.com in November 2004, where he currently leads as President and Chief Strategist. He sets the vision for the company together with the CEO. Ken brings more than 24 years of experience in sales, business strategy and marketing in both domestic and international markets to the sales acceleration technologies and consulting at InsideSales.com.
Prior to InsideSales.com, Ken was one of the original founders of UCN, now inContact (NASDAQ:SAAS). Prior to that he built and directed the inside sales division at FranklinCovey (NYSE:FC). Ken has received many industry awards including being recognized among the Top 25 Most Influential Inside Sales Professionals consecutively from 2012-2014 by the American Association of Inside Sales Professionals (AA-ISP) and being honored as #2 in the world in a list of Top Social Sales Influencers featured on Forbes.
RUSSELL GLASS, Head of B2B Marketing Products for LinkedIn
A seasoned technology entrepreneur, Russ founded and then served as president and CEO of Bizo, a B2B audience marketing and data platform, which was acquired for a $175mm by LinkedIn in 2014. During his tenure at Bizo, he grew the company to a $50mm+ revenue run-rate and to more than 150 employees before it was acquired. At LinkedIn, he injects his deep knowledge about the B2B marketing ecosystem to help build the next generation of content-based marketing products for the company. Russ has also founded or held senior positions at four venture-backed technology companies. He is a big believer that great cultures equals great companies, and has integrated this philosophy into his leadership roles. He’s passionate about family, Duke basketball, golf and just about anything in HD.
Hoping to dive deeper on topics like lead generation, marketing and sales alignment, CRM, and more? Peruse our webinar library to find recorded webinars on the marketing automation best practices that matter to you.