Learn tactical tips, strategy insights and interact with top industry experts in our informative, educational webinars. Pardot webinars are a convenient way stay up-to-date on the latest industry news and trends. If you’ve got an hour (or less!), a Pardot webinar will give you hands-on, practical insights into growing and optimizing your marketing automation campaigns. Our educational webinars include a presentation immediately followed by a Q&A session with audience members.


Upcoming Webinar

Upcoming Webinar: Powering Marketing & Sales Success with Pardot

Your Speaker: Phil Simpson, Sales Manager - Pardot

Date: March 10, 2015
Time: 2:00pm EST / 11:00am PST

Marketing and sales each have their unique role in the B2B buyer's journey. Both teams share in the responsibility of closing deals. When it comes down to driving revenue, these two groups need to be in lockstep — armed with killer campaigns, insight into prospect activities, and the ability to read the buyer’s mind so they can deliver relevant resources throughout the sales cycle. Enter the Pardot and Salesforce powerhouse.

Join us as we take a look at how Pardot unites sales and marketing. Walk through a short demo with Phil Simpson, Sales Manager at Pardot, and learn how both teams can benefit from the power of Pardot and Salesforce to create more opportunities, close more deals, and, ultimately, boost their company's bottom line. Then, hear from Pardot client, SignUp4, as they share with us how their company has benefited from the use of Pardot marketing automation!

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Upcoming Webinar: The 3 Critical Components of an Optimized Lead Flow Plan

Your Speaker: Isaac Payne, Marketing Operations Specialist - Pardot and Ali Gooch, Sr. Sales Manager - Pardot

Date: March 26, 2015
Time: 2:00pm EST / 11:00am PST

Early on expectations from B2B buyers in their journey set the stage for marketing and sales to work together. As leads flow in, an agreed-upon plan and process should be in place for lead identification, distribution and follow-up. This optimized plan and process can make a huge difference between smooth sailing or rough seas in the next steps of the journey for the marketing and sales teams and most importantly, the buyer.

So, what does this process look like, and how can an optimized lead process affect not only the quality of the buyer's journey, but opportunity generation? Join Isaac Payne, Marketing Operations Specialist, and Ali Gooch, Sr. Sales Manager-both of Pardot, as they explore and give us tips on how we can get the most out of an optimized lead process.

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Webinar Library

Hoping to dive deeper on topics like lead generation, marketing and sales alignment, CRM, and more? Peruse our webinar library to find recorded webinars on the marketing automation best practices that matter to you.

Webinar Library