Learn tactical tips and best practices and interact with top industry experts in our free weekly webinar series. Pardot webinars are product-neutral, informative, and a convenient way stay up-to-date on the latest industry news and trends. If you’ve got an hour (or less!), a Pardot webinar will give you hands-on, practical insights into growing and optimizing your marketing automation campaigns. Our educational webinars include a presentation immediately followed by a Q&A session with audience members.
Featured Webinar
Webinar: Marketing Metrics – The Smart Marketer’s Advantage
Your Speaker: Zach Bailey, Sr. Director of Engineering, Pardot-An ExactTarget Company
Date: May 23, 2013
Time: 2:00pm
Description: Marketers turn to many different marketing channels in today's marketing world to increase visibility for their company and company's products. So, which avenues are performing and which are not? Through marketing metrics, a marketer can identify where their time and money are best spent - quickly.
In this webinar, join Zach Bailey, Sr. Director of Engineering at Pardot, An ExactTarget Company, as he gives us an overview of how marketing metrics can give us the tools that we need to work in a smarter and more efficient manner. Zach will help us understand and learn:
- The value of marketing metrics
- Useful areas to measure, increasing insight into our campaigns and efforts
- How to measure the areas that matter most
Originally presented in Jan. 2013.
Speaker:
Zach Bailey, Sr. Director of Engineering, Pardot-An ExactTarget Company
Webinar Library
| Date | Title |
|---|---|
| 05/09/2013 | Getting Consistent Results with Online Video |
| 05/02/2013 | 5 Ways to Effectively Leverage Your SEO Efforts |
| 04/25/2013 | Drip Campaigns – Harness the Power! |
| 04/18/2013 | Know Your Audience and Speak Their Language |
| 04/11/2013 | How to Get the Most Out of Your Marketing Automation Investment |
