Join Us for The Salesforce for Marketing Keynote at Dreamforce 2016

Attention marketers: as the countdown to Dreamforce continues, you’ll want to make sure you mark your calendars for one amazing marketing event that you definitely won’t want to miss: the Salesforce for Marketing Keynote. Join Bryan Wade, Marketing Cloud CPO & SVP, alongside Shannon Duffy, VP of Marketing, Pardot, as they share the stage with companies…

You Had Me at the Subject Line: Best Practices for Email Outreach

For B2B marketers, email outreach forms the basis of effective communication and marketing. With the rate at which technology continues to advance, and it’s no surprise 73% of marketers recognize the importance of email marketing and that number continues to grow each year. Email is also the tool of choice within an organization, from day-to-day…

Optimizing Your Website for Lead Generation

These days, everyone has a website. In fact, more people have websites than brick-and-mortar stores. It can be easy to get caught up in going digital and forget that a website works the same way that a brick-and-mortar store does: it’s the first experience that prospects will have with your business, so you really want…

Headed to Dreamforce? Hang With Pardot at The B2B Marketers Cafe!

Dreamforce is only 18 days away (What? Are we the only ones with a Dreamforce countdown clock?!), and we’re getting super pumped. The Pardot team is extra excited about bringing back one of our favorite community spaces, The Pardot B2B Marketers Cafe at The Grove. Tell me more. What’s this Pardot B2B Marketers Cafe all…

3 Data-Driven Marketer Techniques You Should Try

Data is scary. It’s a bit like taming a lion – you have no idea what it’s going to do, it seems to be everywhere, and if you’re not careful, you’ll end up running for your life. Unfortunately, it’s becoming an increasingly important part of the job for B2B Marketers. We live in a digital…

Introducing the Pardot Customer Hub

We are excited to announce the launch of the Pardot Customer Hub, the one-stop-shop for finding the resources and support you need to make the most of your Pardot account. We’ve made it easier to navigate through our online materials by loading them all into one central site. Visit the Customer Hub to find: A…

Why Storytelling Should Be Part of Your Marketing Strategy

Storytelling. It’s been a buzzword in marketing for the past 5 years, and while it would be easy to dismiss it along with all the other buzzwords that become fads and trends, B2B marketers shouldn’t. One of the greatest assets a marketer has is their story. Companies have them, too. Here at Pardot, we didn’t end up…

Optimize Your Campaigns By Testing Content

How do you know the content you create really resonates with your buyer? How can you make sure it does when 64% of marketers say their single biggest challenge is producing enough content (Content Marketing Institute)? Meet the concept of Campaign Optimization. Campaign optimization takes traditional testing methods like A/B testing or multivariate testing a…