Optimizing Your Pardot Instance for Success

Chances are, if you’re managing a marketing program, you’ve got your hands full with multiple campaigns, asks from different departments and keeping your processes running smoothly. Getting your Pardot instance configured to maximize your success can quite easily take a backseat. It’s not for want of trying, but sometimes other projects take centre stage and…

Doing a Pardot SPF Record Update

As a company that specializes in Pardot Implementations, we have seen our fair share of SPF records. In this blog post, we’re going to show you a way to append your existing record to include Pardot with just one entry. Background: For those unfamiliar, a Sender Policy Framework (or, SPF) record is one of three…

Email Should Be Awesome: Tips For Getting a Guaranteed Open

I’m going to open today’s post with a harsh truth: Most marketing emails I receive are BORING, from beginning to end. I routinely see subject lines with“[Companyname] daily digest.” “Check out today’s deals from [Company]” “This email subject line is a total snooze and you’ve seen it from every company” , “Log in and spend money…

Content Marketing 101: Creating Content That Sells

Let’s just dive right in here: When it comes to your website’s blog, there’s a vast difference between content that sells and content that’s just…there. Any business owner would obviously want to have the former on their website. Your time is valuable, so don’t waste it writing something that won’t further your business. Your customer’s…

4 Easy Steps to Clean Up Your Act and Recover From Sending Spam

So you’re a spammer. You’ve realized that your “business practice” of buying lists of prospects to send unsolicited bulk email is the textbook definition of spam and you want to work to fix it. The good news is, cleanup is a simple process. All you have to do is follow these four simple steps to…

Customer Marketing: Going Beyond the Sale

What exactly is customer marketing? We’re all pretty familiar with customer engagement – and, of course – marketing, but how is customer marketing different and what does that mean for your buyers? To answer that, we need to look at how we utilize our customer relationships. Once a deal is closed, most B2B marketing teams…

Diving into the Wave Part 4: Marketing Manager Dashboard

Editor’s Note: This post is part of a series called ‘Diving Into the Wave‘  that covers best practices and methods for leveraging Wave for B2B Marketing. The last pre-built dashboard we’ll cover in this series is the Marketing Manager Dashboard. At first glance, it’s easy to tell this dashboard is providing a lot of value based…

7 Ways to Increase Blog Engagement

Marketers are always looking for ways to increase engagement, especially when it comes to prospects visiting your website or blog. We all know that a lower bounce rate is a sign that people are wanting to stick around longer to get the most out of what you have to offer, but how do you get…