Pricing
Pardot was ranked #1 in total cost of ownership in lead management automation by Forrester Research and significantly improves performance for sales and marketing teams. The functionality matrix below will help you decide which package and feature set is right for your business.
Functionality by Service Plan
| Features | Group | Professional | Enterprise | Ultimate |
| Monthly Price | $500 / month |
$1,000 / month |
$1,500 / month |
$3,000 / month |
| Database Size (prospects) | Unlimited | Unlimited | Unlimited | Unlimited |
| Web Analytics (monthly) |
10,000 page views |
50,000 page views |
250,000 page views | 1,000,000 page views |
| Deduplication of Records |  |
|
|
|
| Automated Scoring |
|
|
|
|
| Autoresponder Emails |
|
|
|
|
| Landing Pages |
5 | 50 |
|
|
| Forms |
5 | 50 | |
|
| Custom Fields | 20 | 100 | |
|
| Automation Rules |
50 |
|
|
|
| Lists |
50 |
|
|
|
| Drip Programs | 50 |
|
|
|
| Emails (monthly) |
30,000 |
100,000 | 300,000 | |
| CRM Integration | |
|
|
|
| Real-time Sales Alerts | |
|
|
|
| Site Search |
|
|
|
|
| Outlook 2007 Plug-in |
|
|
|
|
| AdWords Integration | |
|
|
|
| Social Media Profiling | |
|
|
|
| Custom Domain for URLs | |
|
|
|
| Fully Customizable URLs | |
|
||
| Social Media Short URLs (bit.ly) | |
|
||
| Gold Email Package* | Add-on | Add-on | |
|
| Pardot API (monthly) | 10,000 requests | 30,000 requests |
100,000 requests |
|
| File Hosting | 100 MB | 500 MB |
5 GB |
|
| Contract | None | None | None | None |
| Support (unlimited cases) | Web | Web, Email | Web, Email | Web, Email |
| Training (live, weekly) |
|
|
|
|
| Unlimited Users | |
|
|
|
| Monthly Price | $500 / month |
$1,000 / month |
$1,500 / month |
$3,000 / month |
| Get a Demo | Get a Demo | Get a Demo | Get a Demo |
*Gold Email Package
- Unlimited email rendering previews across major email clients and browsers
- Unlimited SPAM analysis and applicable tips to make it to the inbox
- Dedicated IP address for email sending
- Included with Ultimate Edition accounts and available as an add-on for Professional and Enterprise Editions
Additional Emails
For Professional, Enterprise, and Ultimate editions, overages are $10 / 1,000 emails.
No Long-term Commitment
Prospect Insight is a pay-as-you-go service. If you cancel, you'll be billed for the current month, but you won't be billed again. There is no long-term commitment required.
Changing Plans
Simply contact your account manager and your account will be updated within one business day.
Terms of Service and Privacy Policy
Please read our Terms of Service and Privacy Policy.
Prospect Insight is available at four levels of service and a usage-based pricing model that is affordable for any business.
