Activity Tracking
Advanced visitor and prospect activity tracking allows you to view a log of all touch points with your prospect. See the pages your prospect has visited, files downloaded, email correspondence, and more.
Additionally, Pardot records all activities that occurred prior to the prospect's conversion. With this information, you can nurture leads much more efficiently and help your sales team close more deals.
As prospects interact with your website, their score will increase, helping your most active prospects rise to the top.
