Prospect Tracking and Analytics

Identify visitors with “Website Caller ID”, track all prospect activity with micro-web analytics, and measure campaign ROI.

Activity Tracking

Advanced visitor and prospect activity tracking allows you to a view a log of all touch points with your prospect. See the pages your prospect has visited, files downloaded, email correspondence, and more. With this information you can nurture leads much more efficiently and help your sales team close more deals.

• Record all of a prospect's prior activities
• Identify qualifying actions taken by prospect
• Score active prospects
• Nurture leads more efficiently with insight

Analytics Filters

Filters allow you to exclude certain types of actions from your campaign results and email notifications. This keeps unwanted traffic (like internal) from being included in analytics results.

• Filter your own company's actions and internal traffic
• Use wildcards to eliminate large ranges of IP addresses
• Exclude new visitor website and email activities
• Keep your analytics accurate

Custom Tracked URLs

Create custom redirects to track any link activity. Links can be placed on your website or a third party site.

• Track a banner ad explicitly
• Share a link on social media sites
• Link to files hosted by a third-party
• Integrate with Google Analytics

File Tracking and Hosting

Host your marketing files in Pardot for tracking capabilities and easy access. Files that are uploaded can be tracked with a short URL.

• Host files securely without involving your IT department
• Track all prospects who access your marketing and assets
• Automate processes and nurturing campaigns based on file access activity
• Access files easily when creating new marketing materials

Anonymous Visitor Tracking

Take advantage of anonymous visitor tracking to identify the companies of your visitors. A report in the form of a daily digest email shows the identified organizations that visited within the past 24 hours.

• Identify the company of anonymous visitors
• Receive reports on indentified organizations
• Prepare for future sales and marketing efforts
• Proactively reach out to interested prospects