Give your sales reps additional insight with social profile lookups. Depending on your package level, Pardot automatically pulls links to a prospects’ Twitter, LinkedIn and Facebook pages into their profile, allowing sales reps to further personalize the sales process and revolutionizing cold calls.
Stop wasting time skipping from platform to platform in order to distribute content across your company’s numerous social media outlets. Pardot allows users to add connectors for multiple Twitter, LinkedIn and Facebook accounts. Simultaneously distribute your content across all of your various channels with the click of a button.
Your prospects and clients are active on social media outside of normal work hours — why shouldn’t you be? Save time and maintain a constant presence on social media with scheduled social postings. Schedule out content distribution posts hours, days or weeks ahead of time, and establish a cadence and a consistent presence across social media outlets, even when you’re out of the office.
Understand the value of your social marketing efforts and gain insight into interactions with your prospects with social tracking. Share your content with bit.ly or use custom short URLs to track link clicks for both anonymous visitors and prospects. Measure “likes”, comments, replies, and retweets on content to gain a better understanding of your prospects’ needs and interests.