Search Features

Index your website and serve up relevant results to your prospects. Integrate Google AdWords and calculate your true paid search ROI.

Site Search

Set up site search on your website with Pardot to track searches performed by prospects.

• Create a site search hosted by Pardot
• Serve up relevant search results for your visitors
• Provide reporting on search queries
• Monitor prospects for site search buying signals

Tie Queries to Individual Records

By installing site search, you can tie queries to individual prospects. This enables sales reps to better prepare sales pitches.

• View search queries for each prospect
• Provide prospects with requested information
• Update site with missing information
• Pitch leads based on searches

Natural Search Revenue Tracker

Pardot will examine the source of incoming leads and tie it to opportunity data in your CRM to calculate revenue.

• Track visitors from search engines
• Determine best source of leads
• Calculate revenue based on opportunity data
• Focus efforts on successful online marketing efforts

AdWords ROI Calculator

Go way beyond simple cost per click and cost per conversion. Pardot’s Paid Search ROI Reporting calculates cost per vetted prospect, cost per opportunity, cost per sale, and marketing ROI by tying your Google AdWords costs to your CRM opportunity data. Pardot gives you useful feedback on your marketing programs, which in turn lets you [...]

• Include more metrics in your ROI reporting
• Track prospects reached through paid search
• Tie Google AdWords costs to CRM opportunity data
• Improve paid search returns