Email is the heart of your online marketing, so make sure you’re getting the most out of your efforts with our powerful email marketing tools. Send the right email at the right time with dynamic content and our flexible email scheduling, and optimize deliverability with custom email authentication, SPAM analysis, and multivariate testing.

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Intuitive Email Builder

Build professional-looking emails fast and without IT experience using our simple, intuitive WYSIWYG editor. Start with our 36 out-of-the-box customizable templates, or use HTML code for a fully-branded experience. Easily insert images such as headers or logos, customizing templates down to the font format and color. Pardot also enables users to apply styles and formatting from other word processors for ultimate user comfortability.

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Automated Email Marketing

Send the right email at the right time with email scheduling. Schedule email blasts for optimal timing, or take advantage of Pardot’s powerful lead nurturing capabilities. Our simple drag and drop builder enables you to easily build fully-customizable drip programs for all your needs: keeping in touch with prospects who are not yet ready to purchase, reengaging dormant leads, distributing helpful hints and tips to current or future clients, and reaching back out to prospects lost to a competitor. Automated email marketing also allows you to save time and create another touch point with prospects by setting up autoresponder emails as completion actions for your forms. Welcome prospects to a mailing list, send a link to requested resources such as white papers, confirm event registrations, or simply acknowledge that you have received a prospect’s inquiry and will follow up shortly.

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Personalized Messaging

There’s no better way to impress your prospects than by catering specifically to their needs and creating a personalized sales experience with your email marketing. Boost click through rates and increase response rates on your emails with tailored messaging and dynamic content. Change email signature based on the recipient’s assigned sales rep, and automatically change links based on industry, company size, or other prospect data fields. Automate your list segmentation to target specific prospects, and easily group customers or prospects according to actions taken on your site, or areas of interest indicated.

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Email A/B Testing

Finally understand which content resonates the most with your email recipients — and get the data to back it up — with A/B testing. Change elements in your email, segment your recipient list, view testing data in real time, then automatically deploy different versions of your email to each segment. Increase open rates, click-throughs, and engagement rates with A/B testing.

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SPAM Analysis and Optimized Deliverability

Multivariate testing ensures that your email will reach its mark by allowing users to test it against top SPAM filters. Preview emails across multiple clients/browsers, in inbox view or with images disabled. Pardot further protects your emails from SPAM filters with industry-leading email deliverability infrastructure through Port25 PowerMTA, and reputation management through Return Path. With Pardot, CAN-SPAM compliance is automated, as is bounce and unsubscribe management. Automatic email authentication allows users to send emails from their actual domain to achieve maximum deliverability.

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Email Plugins

Pardot ensures ultimate user comfort by allowing sales reps to send tracked emails in their preferred interface and view them in Pardot. All links in emails are tracked, and any emails sent with Pardot will automatically create a new lead or sync with an existing lead in your integrated CRM system. Users also have the option to send a copy of the sent email to their CRM system.

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