Lead Scoring and Grading

Automatically score and grade your prospects and follow up with
only those meeting your ideal customer profile.

Flexible Lead Grading

Pardot allows you to grade leads based on explicit factors.

• Grade prospects based on the ideal customer profile
• Increase/decrease grade according to industry, job title, etc.
• Automate lead grading
• Qualify the prospect and the company

Custom Lead Scoring

Automatically score leads based on their activities.

• Automatically score leads based on implicit actions
• Customize scoring system for your business
• Prioritize leads based on score
• Build up a lead's score over time through nurturing