Form Abandonment and Visitor Audits

Although a prospect may drift away from your form page and never submit their information, anything they entered in each form field is tracked and stored in the prospect’s profile. Viewing a prospect’s visitor audit can provide extra insight into prospect even if they successfully submitted the form.

Feedback

“I come from an email marketing background where I worked for a company that basically sold managed services. And when I was turned on to Pardot via this job, I was really surprised with the level of functionality there; all of the features that I used to do manually as a managed service for companies are new being performed behind the scenes. It really helps you keep a lean organization. And, frankly, it’s why companies like I used to work for aren’t around anymore.”

Ryan Wofford, Director of Marketing, Deposco