Landing Pages

Build landing pages and forms with intuitive drag-and-drop builders.

Landing Page Templates

Build professional landing pages to easily create landing pages in the future.

• Set up a custom layout that can be reused by your marketing team
• Maintain brand consistency across web content
• Pardot's powerful templating language allows for dynamic content
• Format forms and site search results in addition to landing pages

Form Abandonment and Visitor Audits

Capture and store any data inputted by a prospect into a form.

• Store any data entered, even if later changed
• Access audits from prospect profile
• Provides useful insight into why a form may have been abandoned
• Revise forms and fields based on abandonment

Custom Fields

Create additional fields to capture more data from prospects.

• Create text areas, dropdowns, multi-selects and more
• Sync custom fields with your integrated CRM system
• Use custom field data to score and grade prospects
• Set conditions for custom fields in forms

Free or Invalid Email Address Blocker

Disallow prospects from entering free email addresses in forms.

• Prevent invalid or bogus form submissions
• Ensure you only receive business addresses
• Only send legitimate leads to the sales team
• Configure various validation levels

Progressive Profiling

Use Progressive Profiling to collect new data from prospects each time
they fill out a form.

• Build prospect profile over time
• Display conditional fields in forms
• Gain new prospect information with requested content
• Increase conversions by asking for a smaller number of
  data points in each interaction

Drag and Drop Form Builder

Create new forms with the form wizard and start collecting information
about your visitors.

• Build powerful lead capture forms without any HTML knowledge
• Set the fields and styling using a wizard interface
• Choose a
• Progressively profile and collect more information at each interaction

Drag and Drop Landing Page Builder

Easily drag and drop content to create effective landing pages for eliciting action by the visitor.

• Drag and drop interface allows you to create pages without extensive HTML knowledge
• Drag in files to use existing marketing assets
• Enter your own CSS to further customize the look and feel
• Trigger notifications, score increases and more upon conversion