Email Marketing

Email blasting, drip marketing, autoresponders, and an Outlook plug-in allow marketing and sales teams to effectively reach their prospects.

Drip Marketing Programs

Automate lead nurturing with Prospect Insight's drip marketing and lead nurturing functionality. The system can automatically send out emails based on time intervals, actions taken by prospects on your website, or other parameters. Drip marketing allows you to free up valuable marketing and sales resources without neglecting your prospects.

• Keep in touch with prospects who are not yet ready to purchase
• Send reminders to prospects for an event or trade show, or follow up after the event
• Send a series of helpful tips to current or future clients
• Offer a series of white papers or webinars over time

Email WYSIWYG

Prospect Insight's email WYSIWYG (What You See is What You Get) Editor, similar to a word processing editor, makes authoring professional looking HTML emails a breeze. The familiar interface means that there is no learning curve and that you can edit documents on-the-fly to make them look exactly the way you want.

• Easily insert images such as headers or logos
• Insert HTML code for a fully-branded experience
• Format font and color of text
• Apply styles and formatting familiar to you from other word processors

Outlook Plug-in

The Outlook Plug-in allows your sales and marketing teams to use MS Outlook to send tracked emails to prospects and clients and measure response. Prospect Insight supports Outlook 2007, Mozilla Thunderbird, and Apple Mail.

• All links are tracked, allowing you to see if your prospects click on anything.
• Track all post-click activity
• Any emails sent with Prospect Insight will automatically create a new or sync with an existing lead in your integrated CRM system
• Prospect Insight will also put a copy of the email you send into your CRM system

Autoresponder Emails

Autoresponder emails are another way to get a tracked touch with a prospects and lead them to other sections of your site.

• Welcome prospects to a mailing list
• Send a link to requested materials such as white papers
• Confirm event registrations
• Acknowledge that you have received a prospect's inquiry and will follow up shortly

Dynamic Content

Dynamic email content and mail merge tags allow for more customized messages to your prospects.

• Boost click through rates by tailoring your messages automatically
• Change email signature based on the recipient's assigned sales rep
• Automatically change links based on industry, company size, or other prospect data fields

Dynamic List Segmentation

Dynamic list segmentation allows you to continuously and automatically build targeted lists based on the activities that your visitors take.

• Organize prospects for targeted email campaign management
• Build a drip marketing strategy aimed at a specific prospect need-type
• Easily group customers or prospects according to actions taken on your site or areas of interest indicated on a form

Email Scheduling

Create your emails and schedule them to be sent in the future.

• Create emails and schedule them for future deployments
• Send campaigns at optimal times and dates
• No more having to manually "pull the trigger" on email campaigns

Custom Email Authentication

Achieve maximum deliverability with automatically authenticated emails.

• Automatic SPF authentication
• SenderID authentication
• Custom DomainKeys and DKIM Authentication

Leading Email Deliverability and Compliance

Ensure maximum deliverability with Pardot's email marketing system.

• Industry-leading email deliverability infrastructure through Port25 PowerMTA
• Deliverability and reputation management through Return Path
• Best practices in email authentication
• Automated CAN-SPAM compliance
• Automated bounce and unsubscribe management