Email Marketing

Email blasting, drip marketing, autoresponders, and email client plug-ins allow marketing and sales teams to effectively reach their prospects.

Email WYSIWYG

Create professional looking emails with the familiar WYSIWYG editor.

• Easily insert images such as headers or logos
• Insert HTML code for a fully-branded experience
• Format font and color of text
• Apply styles and formatting familiar to you from other word processors

Lead Nurturing and Drip Marketing

Automate your lead nurturing efforts and focus your efforts on sales-ready leads.

• Keep in touch with prospects who are not yet ready to purchase
• Reengage dormant leads
• Send a series of helpful tips to current or future clients
• Offer a series of white papers or webinars over time

Autoresponder Emails

Send autoresponder emails as completion actions for your forms.

• Welcome prospects to a mailing list
• Send a link to requested materials such as white papers
• Confirm event registrations
• Acknowledge that you have received a prospect's inquiry and will follow up shortly

Dynamic Content

Include dynamic content into your emails to add a personal touch.

• Boost click through rates by tailoring your messages automatically
• Increase response rates with personalized content
• Change email signature based on the recipient's assigned sales rep
• Automatically change links based on industry, company size, or other prospect data fields

Dynamic List Segmentation

Automate your list segmentation to target specific prospects.

• Organize prospects for targeted email campaign management
• Build a drip marketing strategy aimed at a specific prospect need
• Easily group customers or prospects according to actions taken on your site or areas of interest indicated
• Focus sales efforts on prospects in lists for showing buying signals

Email Scheduling

Contact your prospects at the right time by scheduling your emails.

• Create emails and schedule them for future deployments
• Send campaigns at optimal times and dates
• Restrict sending emails to business hours
• No more having to manually send emails

Leading Email Deliverability

Pardot’s email marketing system keeps you compliant and spam-free.

• Industry-leading email deliverability infrastructure through Port25 PowerMTA
• Deliverability and reputation management through Return Path
• Automated CAN-SPAM compliance
• Automated bounce and unsubscribe management

Custom Email Authentication

Get automatic email authentication to achieve maximum deliverability.

• Send emails from your actual domain
• Automatic SPF authentication
• SenderID authentication
• Custom DomainKeys and DKIM Authentication

Email Social Sharing

Make use of the AddThis plugin in Pardot’s email builder to add social sharing to your emails.

• Add social sharing links to your emails
• Track which of your prospects shares your content
• Spread your emails on Twitter, LinkedIn, Facebook and other networks
• Track results using your own AddThis account

Email Plug-ins

Your sales reps can send tracked emails in their preferred interface and view them in Pardot.

• All links are tracked, allowing you to see if your prospects click on anything
• Track all post-click activity
• Any emails sent with Pardot will automatically create a new or sync with an existing lead in your integrated CRM system
• Pardot will optionally put a copy of the email you send into your CRM system

Email SPAM Analysis and Rendering

Pardot helps you create effective email campaigns by testing emails in each possible client.

• Preview emails across multiple clients/browsers
• View email creative in inbox view or with images disabled
• Test against the top SPAM filters
• Learn tips to get email through to the inbox