ReadyTalk Connector

As a part of B2B marketing strategies, webinars can help generate leads and educate them at all stages in the sales process. Capturing and managing lead data within your marketing automation system will improve your webinar efforts. Pardot syncs bidirectionally with ReadyTalk to seamlessly register attendees for events, report on attendance, and display and score activity all from within the Pardot solution.

Pardot and ReadyTalk functionality:

• Register prospects for ReadyTalk events from Pardot forms via completion actions
• Display registrations and attendance as activities in the prospect record and score them
• Report on registrations and attendance for ReadyTalk events
• Automatically pull in prospects who exist in ReadyTalk but not yet in Pardot