Google Analytics Connector

The Google Analytics Connector simplifies the flow of information between Google Analytics, Pardot and your CRM system. Your tagged Google Analytics URLs are passed into Pardot and then synced with your compatible CRM system like salesforce.com, SugarCRM, Microsoft Dynamics CRM, or Netsuite.

Data is collected from all five of the Google Analytics tags: campaign name, medium, source, content, and term.

Google Analytics Connector