Connectors

Bridge the gap between all your favorite tools.

ReadyTalk Connector

Pardot syncs with ReadyTalk to help you register prospects, display registrations, report on attendance, and score webinar activities.

• Register prospects for ReadyTalk events from Pardot forms
• Display registrations and attendance activities in the prospect record and score them
• Report on registrations and attendance for ReadyTalk events
• Automatically pull in prospects who exist in ReadyTalk but not yet in Pardot

WebEx Connector

Pardot’s WebEx connector allows you to handle webinar registration, reporting, and scoring all from within the marketing automation system.

• Register prospects for WebEx events from Pardot forms
• Display registrations and attendance as activities in the prospect record and score them
• Report on registrations and attendance for WebEx events
• Automatically pull in prospects who exist in WebEx but not yet in Pardot

GoToWebinar Connector

Sync Pardot with GoToWebinar for seamless attendee registration, attendance reporting, and activity scoring all from within the marketing automation system.

• Register prospects for GoToWebinar events from Pardot forms
• Display registrations and attendance as activities in the prospect record
• Score webinar activities for prospects
• Report on registrations and attendance for GoToWebinar evetns

GoodData Reporting Connector

The GoodData connector provides a great addition to Pardot’s built-in reporting. Gain further insight into the success of your marketing efforts.

• Sync data between your CRM, Pardot, and GoodData
• Create custom reports on Prospects, Prospect Activities, Default Fields, and Opportunities
• Determine true ROI for your marketing campaigns
• Drill-down reports to the actual prospect records

Chat Integration

Chat with visitors on your website and have all information saved in their prospect profile.

• Automatically track chats as activities in prospect's record
• Display a link to the visitor/prospect profile in chat
• Link to chat transcript from prospect activity
• Use your favorite chat app

Google Analytics Connector

Pass information between Google Analytics, Pardot, and your CRM system. The Google Analytics information will be populated in a table on each prospect’s profile that came from a Google Analytics link.

• Pass Google Analytics parameters into your CRM system
• Gain greater insight into lead sources, mediums, and campaigns
• View Google Analytics data on each prospect profile
• Use CRM reporting features to run custom analysis

Google AdWords Connector

Pardot pulls data from both Google AdWords and your CRM system to gain deeper insight into paid search ROI.

• Automatically pull in AdWords conversion data
• Track cost-per-opportunity for AdWords campaigns
• Connect AdWords data with your CRM data
• Determine search engine marketing ROI

Jigsaw Connector

Easily view prospect information from Jigsaw through Pardot.

• Instantly launch Jigsaw results for any prospect or company
• Develop a deeper prospect profile with Jigsaw information
• Grade prospects based on Jigsaw information
• Update prospect and company details accurately

LinkedIn Connector

Use the LinkedIn Connector to easily view the LinkedIn results for any prospect or company in your database.

• See how your sales reps are connected to prospects
• Find contacts at companies that visit your site anonymously
• Grade prospects based on LinkedIn information
• Research prospects prior to a sales call

Twilio Telephony Connector

The Twilio connector helps you follow up with prospects via phone.

• Generate phone notifications when a prospect submits a form
• Drastically improve response times for your sales team
• Click-to-call functionality to dial up a prospect
• Identify leads showing increased interest

bit.ly Link Shortener

Pardot can automatically generate bit.ly links for sharing and tracking.

• Shorten asset URLs and share them
• Track stats on bit.ly to see when links are clicked or shared
• Hook into your bit.ly pro account for customized short URLs
• Use bit.ly links in testing to determine successful marketing strategies