Google Analytics Connector

Marketers gather data from across a variety of systems to determine which channels are most effective. Historically, it has been difficult to connect data from a macro-level system like Google Analytics and a micro-level system like a marketing automation solution or CRM such as salesforce.com.

Pardot bridges the gap between these tools with a Google Analytics connector. The connector allows you to pass data from your Google Analytics tagged URLs into Pardot and sync them with your compatible CRM system. With this data, you’ll be able to see at the individual level where the prospect came from. You’ll also be able to use the reporting features in your CRM to analyze campaign effectiveness, for example, running a report on the “medium” tag to see how many prospect you have converted from banner ads.