Closed Loop ROI Reporting

Measure marketing and sales effectiveness with easy to configure reports and charts.

Custom Reports

Pardot’s partnership with GoodData gives you the ability to manipulate your data for custom reports.

• Easily manipulate your data into various graph forms
• Drill-down by time frame from year to day
• Filter data by value, ranking, range and variable
• Create dynamic graphs to display on your intranet

Scheduled Reports

Schedule ROI reports to be sent out by email on a regular basis.

• Schedule monthly reports to emailed to your team
• Quickly send a requested report by email
• Send the report inline in the email or as a PDF or XLS
• Stay on top of ROI with frequent email reports

Google Analytics Connector

Use Pardot to bridge the gap between micro- and macro-level systems.
Data from Google Analytics can be passed into Pardot and synced with
your CRM.

• Track visitors on a macro- and micro-level
• Sync data from Google Analytics to your CRM
• Generate reports on campaign effectiveness
• Gain insight into lead sources

Campaign ROI Calculator

Increase your visibility into marketing metrics by tying your CRM’s sales opportunity data with paid search results.

• Associate prospects with campaigns for reporting
• Calculate campaign costs at any time
• Sync opportunity data between your CRM and Pardot
• Use multiple metrics to adjust marketing strategies