Benefits

Learn about the many ways in which marketing automation can streamline your B2B campaigns.

Lead Scoring

Automatically scoring leads based on their activity on your website provides hard, objective data in an otherwise subjective sales process. At a glance, your sales rep can look at her list of leads, quickly prioritize them based on score, and follow up with those that are mostly likely to become opportunities.

Automated Lead Nurturing

Marketing automation solutions allow you to place your non-sales ready leads into nurturing tracks. You can then ensure that your marketing efforts periodically "touch" them via automated, timed, one-to-one advertising such as email or direct mail.

Micro-Level Web Analytics

Advanced micro-level web analytics allows you to view a log of all touch points with your prospect. See the pages your prospect has visited, files downloaded, email correspondence, and more.

Website Visitor ID and Anonymous Visitor Tracking

Although B2B marketers would love to follow up with most website visitors, the majority of your traffic will unfortunately be anonymous. Some studies have shown that as little as 2% of website visitors become real prospects. Track the other 98%.