Benefits
Learn about the many ways in which marketing automation can streamline your B2B campaigns.
Lead Scoring
Automatically scoring leads based on their activity on your website provides hard, objective data in an otherwise subjective sales process. You can also segment leads that are below a certain scoring threshold and put them into a nurturing campaign. Once these leads begin to respond to nurturing efforts, and their scores increase, they can be automatically assigned to sales reps for follow up.
Automated Lead Nurturing
Marketing automation solutions allow you to place your non-sales ready leads into nurturing tracks. You can then ensure that your marketing efforts periodically “touch” them via automated, timed, one-to-one advertising such as email or direct mail. By automating the lead nurturing process you are not only further qualifying your leads, but also freeing up sales or marketing personnel who formerly did this task manually.
Micro-Level Web Analytics
Advanced micro-level web analytics allows you to view a log of all touch points with your prospect. See the pages your prospect has visited, files downloaded, email correspondence, and more. All activities that occurred prior to the prospect’s conversion (while still an anonymous visitor) are also captured. With this information, you can nurture leads much more efficiently and help your sales team close more deals.
Visitor ID and Anonymous Visitor Tracking
Although B2B marketers would love to follow up with most website visitors, the majority of your traffic will unfortunately be anonymous. Some studies have shown that as little as 2% of website visitors become real prospects. Track the other 98% with our tool that can be set to proactively send you a daily digest of all anonymous activity occurring on your website.
