Natural Search Revenue Tracker
If calculating ROI on paid search is difficult for many B2B marketers, tracking revenue growth from natural search is often nearly impossible.
It does not have to be. Prospect Insight examines the source of leads as they come in and is ultimately able to tie back opportunity data from the the CRM system to calculate revenue. You will now be able to measure exactly how much of a contribution to your sales pipeline or top line revenue your SEO, PR campaigns, or other online marketing efforts are making.