Lead Scoring
Lead Scoring is an essential component of lead nurturing. Prospect Insight allows you to assign each action a point value. Each prospect will then be automatically scored based on emails read, white papers downloaded, and web pages browsed.
Automatically scoring leads based on their activity on your website provides hard, objective data in an otherwise subjective sales process. At a glance, your sales rep can look at her list of leads, quickly prioritize them based on score, and follow up with those that are mostly likely to become opportunities. You can also ensure that leads that do not pass a certain scoring threshold are put onto a nurturing track before being assigned to sales reps. Once these leads begin to respond to nurturing efforts, and their scores increase, they can be automatically assigned to sales reps for follow up.
Features
What Our Customers Are Saying...
"It’s reasonable to expect a 300% increase in conversions within the first few months when implementing online lead generation with Prospect Insight."
