Lead Grading
Lead grading, along with scoring, is an essential part of lead nurturing. Grades are based on explicit factors such as industry, company size, or job title (i.e. how well this prospect matches an ideal customer profile).
A grade of 'D' is automatically assigned to the prospect when they convert. Grades are based on explicit information about the prospect whereas scores are based on implicit activities performed.
The grade aligns with how close the prospect is to the ideal customer profile as well as how qualified they are based on criteria. This is different from the score which is based on activities performed. It is important to incorporate a methodology for how grading works in your organization by way of custom profiles. Here are example grade adjustments based on prospect information matching the desired values:
- Industry, increase/decrease by a partial grade
- Department, increase/decrease by a partial grade
- Job title, increase/decrease by a partial grade
- Company size, increase/decrease by a partial grade
- Location, increase/decrease by a partial grade
Features
What Our Customers Are Saying...
"It’s reasonable to expect a 300% increase in conversions within the first few months when implementing online lead generation with Prospect Insight."
