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Dynamic Variable Insertion

This feature of Prospect Insight allows for more customized messages to your prospects based on their individual viewing experience with your company's website. Each message will be individually tailored to their benefit, allowing your contact with them to be more effective.

Variable tags work much like a mail merge, allowing you to insert a prospect's first name or other personal information. You can also use the tags to insert the signature information for your sales representatives, allowing you to send an email blast with signatures personalized by various representatives. 

Variable Tags Image