B2B Marketing Automation

Pardot turns everyday marketers into revenue-generating superheros. Our easy-to-use marketing automation platform gives you the tools you need to drive real results.

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Effortless Email Marketing

Create beautiful email campaigns that deliver.

 

Smarter Lead Generation

Keep your pipeline fully stocked with high-quality leads.

 

Streamlined Lead Management

Increase engagement and sell faster.

 

Insightful ROI Reporting

Understand exactly what’s working.

 

Seamless Sales Alignment

Get in sync and sell more effectively.

Effortless Email Marketing

Pardot helps you create beautiful email campaigns that deliver.

  • Create professional-looking email campaigns fast
  • Send now, schedule for later, or set up emails to be triggered automatically
  • Personalize the buyer’s journey and tailor your emails to prospects’ interests
  • Optimize deliverability with built-in testing tools
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Smarter Lead Generation

Keep your pipeline fully stocked with a steady flow of high-quality leads using Pardot’s inbound marketing tools.

  • Intuitive interface makes creating landing pages and forms a snap
  • Increase conversions and collect better data with validation and progressive profiling
  • Finally understand the impact of your SEM and SEO efforts
  • Make social media marketing a simple and measurable task
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Streamlined Lead Management

Increase engagement and sell faster by reaching the right customers at the right time.

  • Automatically educate early stage or inactive leads with lead nurturing
  • Easily identify the best leads using scoring and grading
  • Put important — but time consuming — tasks on autopilot
  • Connect more effectively with advanced personalization
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Insightful ROI Reporting

Finally understand what’s working — and what needs some work.

  • See which campaigns are driving the most new business.
  • Get a high-level view of your sales cycle’s health
  • Gain deep insight into your email performance
  • Connect data from your favorite marketing tools
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Seamless Sales Alignment

When marketing and sales are in sync, you can sell more effectively.

  • Put the power of marketing in the hands of every sales rep
  • Respond first with real-time alerts that make fast follow-up a cinch
  • Connect seamlessly with Salesforce CRM
  • Detailed prospect activity history creates more relevant conversations
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