Pardot was ranked #1 in total cost of ownership in lead management automation by leading analysts and significantly improves performance for sales and marketing teams. The pricing sections below will help you decide which package and feature set is right for your business.

  

Most Popular

  

Standard

Standard marketing automation

$

1,000

/month/up to 10,000 contacts
(billed annually)

Includes the following features:

 

  • In-depth Prospect Tracking
  • Lead Nurturing & Email Marketing
  • Lead Scoring & Grading
  • ROI Reporting
  • Real Time Alerts
  • Forms & Landing Pages
  • Standard CRM Integration

Pro

Advanced marketing automation

$

2,000

/month/up to 10,000 contacts
(billed annually)

All Standard features

plus

  • Advanced Email Analytics
  • Email Rendering Preview & Spam Analysis
  • Email and Landing Page A/B Testing
  • Advanced Dynamic Content
  • Google AdWords Integration
  • API Access - Up to 25K calls/day
  • Integrated Marketing Calendar
  • Social Profiles
  • Chat Support

Ultimate

Customizable marketing automation

$

3,000

/month/up to 10,000 contacts
(billed annually)

All Pro Features

plus

  • Custom User Roles
  • Custom Object Integration
  • API Access - Up to 100K calls/day
  • Dedicated IP Address
  • Phone Support

Includes the following features:

 

  • In-depth Prospect Tracking
  • Lead Nurturing & Email Marketing
  • Lead Scoring & Grading
  • ROI Reporting
  • Real Time Alerts
  • Forms & Landing Pages
  • Standard CRM Integration

All Standard features

plus

  • Advanced Email Analytics
  • Email Rendering Preview & Spam Analysis
  • Email and Landing Page A/B Testing
  • Advanced Dynamic Content
  • Google AdWords Integration
  • API Access - Up to 25K calls/day
  • Integrated Marketing Calendar
  • Social Profiles
  • Chat Support

All Pro Features

plus

  • Custom User Roles
  • Custom Object Integration
  • API Access - Up to 100K calls/day
  • Dedicated IP Address
  • Phone Support