Pardot was ranked #1 in total cost of ownership in lead management automation by leading analysts and significantly improves performance for sales and marketing teams. The functionality matrix below will help you decide which package and feature set is right for your business.

Blocks of 30,000 Contacts up to 500,000$300 / block / month$300 /block / month$300 / block / month
Blocks of 30,000 Contacts over 500,000$200 / block / month$200 / block / month$200 / block / month
Unlimited Users
CommitmentAnnual (billed quarterly)Annual (billed quarterly)Annual (billed quarterly)
Lead Management
Lead Deduplication
Custom Lead Scoring
Real-time Sales Alerts
Lead Custom Fields50100
Routing and Segmentation Rules50
Email Marketing
Unlimited Emails (mass and one-to-one)
Lead Nurturing Programs50
Email Rendering Preview
Email Spam Analysis
Dedicated IP Address
Web Marketing
Landing Pages50
Forms50
Fully Customizable URLs
File Hosting100MB500MB10GB
Basic Dynamic Content
Advanced Dynamic Content
Multivariative Testing
Social Media Marketing
Tracked Social Posts
bit.ly Pro Connector
Social Profile Lookups
Integration
Native CRM Integration
Webinar Integration
EventBrite Integration
Outlook / Gmail Plugin
GoodData Integration
Olark Chat Integration
Google AdWords Integration
Pardot API Access25,000 calls / day100,000 calls / day
Support
Dedicated Client Manager
Best Practices Office Hours
Live, Weekly Training
On-demand Training Videos
Idea Exchange
User Forum
Free Local User Groups



Have 1,000,000 or more contact records? Contact us for customized pricing!