Pricing
Pardot was ranked #1 in total cost of ownership in lead management automation by leading analysts and significantly improves performance for sales and marketing teams. The functionality matrix below will help you decide which package and feature set is right for your business.
- Unlimited Users
- Unlimited Prospects
- Lead Deduplication
- Custom Lead Scoring
- 30k Emails / Month
- 50 Nurturing Programs
- Email Preview
- Dedicated IP Address
- Webinar Integration
- AdWords Integration
- Outlook Integration
- CRM Integration
- Chat Integration
- 50 Landing Pages
- 50 Forms
- 100 Custom Fields
- Real-time Sales Alerts
- Custom Domain for URLs
- Fully Customizable URLs
- 100 MB File Hosting
- 50 Automation Rules
- Pardot Web Services API
- Tracked Social Posts
- Social Profile Lookups
- bit.ly Connector
- Live, Weekly Training
- Dedicated Client Support
- Unlimited Users
Unlimited Users
Pardot does not limit or charge based on the number of administrators, marketing, or sales users you can add to the system.
- Unlimited Prospects
Unlimited Prospects
Pardot does not charge based on the number of prospects you have in your database. You will not be penalized for being successful in growing your database!
- Lead Deduplication
Lead Deduplication
Pardot deduplicates prospects based on email address. You will never have to deal with duplicate leads again.
- Custom Lead Scoring
Custom Lead Scoring
Set scoring rules based on the parameters you choose. Set various point values for page views, form submissions, email clicks, and more.
- 100k Emails / Month
Email Marketing
Email blasting, drip marketing, autoresponders, and an Outlook plug-in allow marketing and sales teams to effectively reach their prospects.
- Nurturing Programs
Nurturing Programs
Automatically send out emails based on time intervals, actions taken by prospects on your website, or other parameters.
- Email Preview
Email Preview
Pardot has an integrated rendering and spam analysis engine that shows you how your email will look across the leading email clients and browsers.
- Dedicated IP Address
- Webinar Integration
Webinar Integration
Pardot syncs bidirectionally with WebEx, GoToWebinar, and ReadyTalk to register prospects for events and track their attendance.
- AdWords Integration
AdWords Integration
Pardot pulls data from both Google AdWords and your CRM system to gain deeper insight into paid search ROI.
- Outlook Integration
Outlook Integration
Your sales reps can send tracked emails in MS Outlook and view them in Pardot. Pardot’s Outlook add-in is available for Outlook 2003, 2007, and 2010 (for PC).
- CRM Integration
CRM Integration
Pardot integrates natively with salesforce.com, SugarCRM, Netsuite, and Microsoft Dynamics CRM.
- Chat Integration
Chat Integration
Pardot’s Olark connector allows you to chat with visitors on your website and have all information saved in their prospect profiles.
- Unlimited Landing Pages
Landing Pages
Build professional landing pages to easily create landing pages in the future.
- Unlimited Forms
Forms
Create new forms with the form wizard and start collecting information about your visitors.
- Unlimited Custom Fields
Custom Fields
Pardot’s custom fields allow you to capture and track additional data points about your prospects beyond the default fields and can then be synced with your integrated CRM system.
- Real-time Sales Alerts
Real-time Sales Alerts
Automatically notify your sales teams of significant prospect and visitor activity. Notifications can be delivered by email, on the iPhone, or to a desktop tracker.
- Custom Domain for URLs
- Fully Customizable URLs
- 500 MB File Hosting
File Hosting
Host your marketing files in Pardot for tracking capabilities and easy access. Files also be tracked with a bit.ly short URL.
- Unl. Automation Rules
Automation Rules
Connect third-party applications or query your Pardot account programmatically.
- Pardot Web Services API
Pardot Web Services API
Connect third-party applications or query your Pardot account programmatically.
- Tracked Social Posts
Tracked Social Posts Profile
Schedule posts to multiple Twitter, Facebook, and LinkedIn accounts and track the results.
- Social Profile Lookups
Social Profile Lookups
Pardot automatically checks for social data about prospects and can often find their Twitter, Facebook, and LinkedIn profiles.
- bit.ly Connector
bit.ly Connector
Pardot can automatically generate bit.ly links for sharing and tracking. You can also use your own custom short link domain via bit.ly pro.
- Live, Weekly Training
Live, Weekly Training
Pardot offers complimentary instructor led training twice a week as well as “office hours” with Pardot experts.
- Dedicated Client Support
Dedicated Support Team
Pardot takes customer support extremely seriously. Find out more about our Quick Start Onboarding Program and superior support process.
- Unlimited Users
Unlimited Users
Pardot does not limit or charge based on the number of administrators, marketing, or sales users you can add to the system.
- Unlimited Prospects
Unlimited Prospects
Pardot does not charge based on the number of prospects you have in your database. You will not be penalized for being successful in growing your database!
- Lead Deduplication
Lead Deduplication
Pardot deduplicates prospects based on email address. You will never have to deal with duplicate leads again.
- Custom Lead Scoring
Custom Lead Scoring
Set scoring rules based on the parameters you choose. Set various point values for page views, form submissions, email clicks, and more.
- 500k Emails / Month
Email Marketing
Email blasting, drip marketing, autoresponders, and an Outlook plug-in allow marketing and sales teams to effectively reach their prospects.
- Nurturing Programs
Nurturing Programs
Automatically send out emails based on time intervals, actions taken by prospects on your website, or other parameters.
- Email Preview
Email Preview
Pardot has an integrated rendering and spam analysis engine that shows you how your email will look across the leading email clients and browsers.
- Dedicated IP Address
- Webinar Integration
Webinar Integration
Pardot syncs bidirectionally with WebEx, GoToWebinar, and ReadyTalk to register prospects for events and track their attendance.
- AdWords Integration
AdWords Integration
Pardot pulls data from both Google AdWords and your CRM system to gain deeper insight into paid search ROI.
- Outlook Integration
Outlook Integration
Your sales reps can send tracked emails in MS Outlook and view them in Pardot. Pardot’s Outlook add-in is available for Outlook 2003, 2007, and 2010 (for PC).
- CRM Integration
CRM Integration
Pardot integrates natively with salesforce.com, SugarCRM, Netsuite, and Microsoft Dynamics CRM.
- Chat Integration
Chat Integration
Pardot’s Olark connector allows you to chat with visitors on your website and have all information saved in their prospect profiles.
- Unlimited Landing Pages
Landing Pages
Build professional landing pages to easily create landing pages in the future.
- Unlimited Forms
Forms
Create new forms with the form wizard and start collecting information about your visitors.
- Unlimited Custom Fields
Custom Fields
Pardot’s custom fields allow you to capture and track additional data points about your prospects beyond the default fields and can then be synced with your integrated CRM system.
- Real-time Sales Alerts
Real-time Sales Alerts
Automatically notify your sales teams of significant prospect and visitor activity. Notifications can be delivered by email, on the iPhone, or to a desktop tracker.
- Custom Domain for URLs
- Fully Customizable URLs
- 5 GB File Hosting
File Hosting
Host your marketing files in Pardot for tracking capabilities and easy access. Files also be tracked with a bit.ly short URL.
- Unl. Automation Rules
Automation Rules
Connect third-party applications or query your Pardot account programmatically.
- Pardot Web Services API
Pardot Web Services API
Connect third-party applications or query your Pardot account programmatically.
- Tracked Social Posts
Tracked Social Posts Profile
Schedule posts to multiple Twitter, Facebook, and LinkedIn accounts and track the results.
- Social Profile Lookups
Social Profile Lookups
Pardot automatically checks for social data about prospects and can often find their Twitter, Facebook, and LinkedIn profiles.
- bit.ly Connector
bit.ly Connector
Pardot can automatically generate bit.ly links for sharing and tracking. You can also use your own custom short link domain via bit.ly pro.
- Live, Weekly Training
Live, Weekly Training
Pardot offers complimentary instructor led training twice a week as well as “office hours” with Pardot experts.
- Dedicated Client Support
Dedicated Support Team
Pardot takes customer support extremely seriously. Find out more about our Quick Start Onboarding Program and superior support process.
$1,000 / Month
Annual contract / Billed Quarterly
$1,500 / Month
Annual contract / Billed Quarterly
$3,000 / Month
Annual contract / Billed Quarterly
Changing Plans
Simply contact your account manager and your account will be updated within one business day.
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