Dell Cloud Business Applications Will Offer Pardot’s Marketing Automation Solution Alongside Suite of Leading Cloud-Based Business Tools
Pardot, the leading provider of marketing automation for small and mid-sized businesses, today announced a new relationship with Dell. Through the collaboration with Pardot, Dell Cloud Business Applications will deliver marketing automation software to help businesses execute cost effective demand generation programs that are easy to track and measure.
The Dell marketing automation solution comes with services designed to help get marketing organizations up and running quickly, and includes services for setting up email campaigns, developing web site forms, and integrating Google AdWords and CRM systems. The Pardot package will include implementation services that are designed to speed adoption and time to value.
“We are excited to be partnering with Dell to offer our marketing automation solution to small and mid-sized businesses looking for ways to streamline their marketing,” said Adam Blitzer, chief operating officer, Pardot. “Our partner network allows us to spread the Pardot love even further, and we’re in good company as a part of Dell’s group of best-in-class, cloud-based solutions.”
Delivering Pardot’s software as a service helps Dell’s clients take a pragmatic approach to cloud that allows them to leverage new and existing resources. Pardot’s easy to use tools empower marketers to accomplish more with fewer resources. Through automating repetitive tasks and setting up custom business rules, marketers can efficiently manage lead generation and track success.
“Pardot has developed and delivered a marketing automation solution proven to help small and mid-size businesses grow revenue while reducing costs,” said Paulette Altmaier, vice president and general manager, Dell Cloud Business Software. “Adding Pardot to the Dell Cloud Business Applications family of trusted SaaS applications helps our customers execute cost-effective, measurable marketing programs and campaigns.”
Pardot is a B2B cloud marketing automation software provider that increases revenue and maximizes efficiency for companies with multi-touch sales cycles. Pardot’s platform features CRM integration, email marketing, lead nurturing, lead scoring and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability. Pardot offers affordable pricing for the SMB market.