New Releases — Including Enhanced Landing Page Builder and Improved Website Personalization Tools — Make It Easier for SMB Marketers to Support Sales Initiatives
Continuing the quest to simplify marketing management for small and mid-sized business, Pardot has released several updates to their marketing automation platform. The SMB marketing automation leader today announced that its landing page builder and website personalization tools have been upgraded. With these new tools — and more than a dozen additional features released this quarter — Pardot is gearing up to make prospect engagement and campaign creation easier than ever.
“This time of year, with quarter and year end around the corner, is very important to sales and marketing execs,” said Zach Bailey, vice president of products at Pardot. “To hit their numbers, they need enriched campaigns, tools that simplify campaign creation, and even more automated processes. We updated Pardot with these concepts in mind. Our customers can now spend more time getting creative with their marketing campaigns, and less time fussing with their marketing automation system.”
Making Content More Dynamic
Pardot has enhanced and simplified its dynamic content builder, making it simpler than ever for marketers to create personalized website experiences for prospects. New dynamic content functionality lets users customize blocks of content on their website based on known prospect data, such as job title, previous downloads or industry. Use cases for dynamic content include promoting calls to action based on a prospect’s interests, displaying images based on a visitor’s past purchases, and more.
Landing Pages that Practically Build Themselves
The revamped Pardot landing page builder features an entirely new interface that allows users to build fully coded, professional-grade landing pages in a matter of minutes. Marketers can choose from new pre-defined templates and add their own content using an upgraded drag-and-drop builder. Content is hosted within Pardot, making it easy for marketers to add new images to their landing pages. For advanced users, the option to insert HTML and alter code by hand is still available.
“The new landing page builder has already saved us several headaches and helps make simple landing page edits hassle free,” said Andrea Frazier, marketing analyst at CivicPlus. “The templates within the editor makes choosing layouts easier and eliminates extra steps. Pardot really took the suggestions and needs of customers to heart when making this new tool!”
Even More Tools for Marketers
Live events are still a popular part of the B2B marketing mix. In an effort to make offline events more measurable, Pardot has added a connector to Eventbrite, the cloud registration management service. The integration pushes Eventbrite data about event attendance into Pardot, so marketers can track and score these activities.
Also new, Pardot has enhanced control of CRM data syncing and created more flexible conversion reporting. Email reporting has been upgraded to include new information about click-to-open rates and bounce reasons. Pardot has added the ability to view historical import data, and the system now offers a new, cleaner prospect profile layout.
“We think these features are really going to transform what our clients can do with Pardot and enhance the day-to-day experience for users,” said Bailey. “We’ll continue to listen carefully to the evolving needs of our client base and add even more time-saving features to Pardot.”
Pardot is a B2B cloud marketing automation software provider that increases revenue and maximizes efficiency for companies with multi-touch sales cycles. Pardot’s platform features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability. Pardot offers affordable pricing for the SMB market.