Pardot Stretches Lead in SMB Marketing Automation Category With Milestone Q3
Stellar Quarter Caps Nine-Month-Period in Which Pardot Nearly Doubled Its Client Base; New Social Media Marketing Tools Highlight Over Two Dozen Product Enhancements in Q3 Alone
Pardot, the only cloud marketing automation vendor targeting small and midsize businesses exclusively, has completed another mammoth quarter, extending its leadership position at a time when competitors are finally bringing category specific products to market. The cloud marketing automation leader — whose priority has always been to simplify lead development for small and midsize businesses — batted over .800 in head-to-head competition with other vendors for new business. Pardot’s long-standing focus on the SMB market was instrumental in helping it nearly double its client base since January.
“We made a conscientious decision when we started the company to serve the small and midsize business community in particular,” said Adam Blitzer, co-founder and COO for Pardot. “We’ve never deviated from this focus, and when customers choose us consistently over our competition, our decision to build great products for this market exclusively is validated. We had another great quarter — thanks very much to our unbelievable clients, who feel more like family.”
During the quarter, Pardot enhanced its award-winning cloud marketing automation platform with the addition of over two dozen new features. Among the highlights were:
- New social media monitoring and social posting tools for deeper sales insight and ROI on social media marketing initiatives
- WebEx integration for easy webinar planning, with plans to roll out support for additional virtual meeting platforms
- Simplified interface for custom scoring website activity on a page-by-page basis
- Improved lead nurturing campaigns with more sophisticated triggers
- Kiosk-mode forms for simplified data collection at events and through partner channels
- A refreshed user interface for improved usability and a more streamlined experience
Also in Q3, Pardot continued its support for key CRM partners, including Salesforce.com. Pardot was a Platinum sponsor at the annual Salesforce.com Dreamforce conference in September, which drew tens of thousands of sales and marketing executives. Pardot led three educational sessions at the show, highlighted by an entertaining “Why Integrated Marketing Automation is a Must” presentation from head of European sales Mathew Sweezey. Finally in Q3, Pardot offered a $10,001 bonus for referrals leading to the hire of software engineers, a campaign that underscored the company’s need for more talent to sustain its rapid growth.
“We just can’t find great people fast enough, and it’s a good problem to have,” said Blitzer. “We’re looking for top-tier talent to continue growing as a leading vendor in the cloud marketing automation space. Our company culture is 100% customer-centric; we work hard to find new employees that will make our clients’ experiences with Pardot even better — from our visionary engineers to our services representatives, who go above and beyond.”
“We switched to Pardot from another system and gained productivity instantly,” said John Matera, marketing director for RedTail Solutions, a provider of Electronic Data Interchange (EDI) cloud managed services for mid-sized suppliers that sell to retailers. “Everything is easier and more intuitive with Pardot, especially the tight interface to CRM. The inbound visitor tracking from our website is very strong, enabling more timely and responsive selling as well as better SEO and pay-per-click (PPC) management. I had high expectations for fast and smooth implementation, and Pardot exceeded them. We completely converted in a few weeks and support during that time was excellent.”
“In preparation for Skaffold’s November launch, we needed a platform that allowed us to build sophisticated landing pages that captured future client details and nurtured them through our sales process,” said Vanessa Gilbert, Product Manager at Skaffold. “With seamless integration to Apple Mail and SugarCRM, Pardot’s impact on the business has been immediate. Staff productivity has improved, lead nurturing programs have resulted in a doubling of conversion rates and the flexibility of Pardot’s landing pages allows us to tweak copy as required — our click to conversion rate peaked at 99.5%. Pardot is amazing, and the implementation team has been incredible!”
Pardot is a B2B cloud marketing automation software provider that increases revenue and maximizes efficiency for companies with multi-touch sales cycles. Pardot’s platform features CRM integration, email marketing, lead nurturing, lead scoring and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability. Pardot offers affordable pricing for the SMB market, and plans do not require contracts.