Pardot Named “Best Overall Value” in Cloud Marketing Automation
Gleanster Recognition Is Based on a Survey of Marketing Automation Users
Small business-focused cloud software leader Pardot, which last month completed its most successful year and quarter to date, has earned top honors in a report on marketing automation from a highly respected industry analyst firm. Gleanster, a technology research and advisory organization with an emphasis in sales and marketing software, named Pardot “Best” in Overall Value and Ease of Deployment.
“Business marketing has changed radically in recent years,” noted lead report author David Raab in Gleansight: Marketing Automation, December 2011. “As buyers do more research on the Internet, they interact with sales people less often and later in the selection process. This has made marketers increasingly responsible for attracting new customers and providing them with information. At the same time, marketers face pressures to deploy new techniques, control costs, and prove out the value of their efforts.”
“Marketing automation software helps to meet these challenges,” continued Raab, a globally recognized thought leader, research analyst and consultant on marketing technology. “It replaces separate systems for email, web visitor tracking, lead scoring, nurture campaigns, campaign management, reporting and other core components with one solution that streamlines marketing processes and shares data.”
The comprehensive report, which was based on findings from the Q3 2011 Gleanster survey on marketing automation, included an in-depth assessment of the vendor landscape, and concluded with grades for top marketing automation software providers in four categories. Survey respondents were actual marketing automation users with hands-on experience using the software tools. In addition to being named “Best” in Ease of Deployment and Overall Value, Pardot was recognized as “Better” in Ease of Use and Features and Functionality.
“Pardot, which positions itself as the only cloud marketing automation vendor targeting small and midsize businesses exclusively, has been on a successful growth trajectory,” said Raab.
Pardot added 140 new clients in Q4 2011. The company now has more than 800 clients — the most among cloud marketing automation software vendors selling exclusively to small and midsized businesses. Pardot added over 130 features and product improvements in 2011, including new reporting and analysis tools designed to help small business marketers improve campaign outcomes and lead throughput. Also in 2011, Pardot enhanced integrations to CRM systems from Salesforce.com, NetSuite, Microsoft and SugarCRM.
“Gleanster’s recognition was a great way to conclude a successful year,” said Adam Blitzer, co-founder and COO for Pardot. “As we head into 2012, Pardot promises to remain focused on client satisfaction and retaining its position as the best overall value among cloud marketing automation software vendors.”
Pardot is a B2B cloud marketing automation software provider that increases revenue and maximizes efficiency for companies with multi-touch sales cycles. Pardot’s platform features CRM integration, email marketing, lead nurturing, lead scoring and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability. Pardot offers affordable pricing for the SMB market.