SMB-Focused Marketing Automation Vendor Is Recognized as One of the Fastest-Growing Companies in America
Inc. magazine today ranked Pardot number 172 on its 31st annual Inc. 500|5000, an exclusive ranking of the nation’s fastest-growing private companies. The list represents the most comprehensive look at the most important segment of the economy — America’s independent entrepreneurs. This is Pardot’s first year of eligibility for the elite ranking.
“We are honored to make the Inc. 500, and especially to rank so well amongst a group of inspiring and successful businesses,” said Adam Blitzer, COO and co-founder at Pardot. “Growing Pardot in just five years from an idea to an organization that employs almost 100 and supports more than 1,000 clients has been an incredible journey.”
The 2012 Inc. 500, unveiled in the September issue of Inc., is the most competitive crop in the list’s history. To make the cut, companies had to have achieved a staggering minimum of 770 percent in sales growth. The Inc. 500’s aggregate revenue is $15.7 billion, with a median three-year growth of 1,431 percent. The companies on this year’s Inc. 500 employ more than 48,000 people and generated over 40,000 jobs in the past three years.
“Now, more than ever, we depend on Inc. 500|5000 companies to spur innovation, provide jobs, and drive the economy forward. Growth companies, not large corporations, are where the action is,” says Inc. magazine Editor Eric Schurenberg.
The recognition from Inc. was one of many in an award-winning year for Pardot. In April, Pardot was selected from hundreds of technology companies for the AlwaysOn OnDemand 100 Top Private Companies list. The spring also brought local recognition when The Atlanta Journal-Constitution named Pardot the top small business workplace in Atlanta. In May, Pardot was recognized by the Atlanta Business Chronicle Pacesetter Awards as one of the top 50 fastest-growing Atlanta companies for the third year in a row.
Pardot plans to continue their successful growth trajectory, with the goal of hiring at least 100 new employees by the end of 2013 — a sizeable task, considering the company’s selective hiring process.
“We’re definitely focused on hiring enough people to support our rapid growth, but even more importantly, we’re focused on hiring the right people,” said Blitzer. “We carefully select positive, self-starting employees that preserve and contribute to our company culture as we grow. That, above all other factors, is what has brought us success over the past four years and will bring us success over the next four.”
Inc. 500 Methodology
The 2012 Inc. 500|5000 is ranked according to percentage revenue growth when comparing 2008 to 2011. To qualify, companies must have been founded and generating revenue by March 31, 2008. They had to be U.S.-based, privately held, for profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2011. (Since then, a number of companies on the list have gone public or been acquired.) The minimum revenue required for 2008 is $100,000; the minimum for 2011 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. Companies on the Inc. 500 are featured in Inc.’s September issue.
Pardot is a B2B cloud marketing automation software provider that increases revenue and maximizes efficiency for companies with multi-touch sales cycles. Pardot’s platform features CRM integration, email marketing, lead nurturing, lead scoring and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability. Pardot offers affordable pricing for the SMB market.