Pardot Marketing Automation Revs Up Email Engines with PowerMTA

Pardot has chosen Port25’s PowerMTA solution, a powerful Mail Transfer Agent (MTA), for best-in-class email deliverability.

ATLANTA, GA – FEB 14, 2009

Marketing automation vendor Pardot has chosen Port25’s PowerMTA solution, a powerful Mail Transfer Agent (MTA) used by many top email providers, for best-in-class email functionality and deliverability. Pardot’s marketing automation platform, Prospect Insight, provides a turbo-charged email engine with the security of Port25 running behind the scenes. Port25’s PowerMTA solution ensures that Prospect Insight users have access to the most advanced authentication and compliance tools in the business, helping legitimate marketing messages meet deliverability challenges head on and blast through to the inbox.

Prospect Insight includes an integrated B2B email marketing system, tying tracked emails to prospect actions so sales can prioritize hot leads. Marketing users can create text and HTML email templates for use in both list emails and one-to-one communication. Templates are available to all system users for consistent, branded communication across the organization. Email messages work in harmony with the entire marketing automation suite to track and score recipients actions, assign to and alert sales reps and trigger automated segmentation for follow-up messaging. Connecting and automating all aspects of online demand generation campaigns saves valuable time for the marketing team and provides a timely and seamless transition to the sales team.

Benefits of Prospect Insight email powered by PowerMTA include:

  • Industry-leading email authentication incorporating SPF, SenderID, DKIM and DomainKeys
  • Rapid message deployment with the option to send now or schedule for later
  • Option for a dedicated IP address for optimized reputation management
  • B2B focused reporting tying email recipients to their online activity

“Pardot partnering with a well-respected solution provider like Port25 helps us push even farther in our mission to help our clients with their marketing efforts,” says Pardot VP of Marketing Adam Blitzer. “B2B marketers should have an email solution that is designed with their needs in mind. Prospect Insight serves that need and these enhancements mean better results and better ROI for our clients.”

In addition to email marketing, Prospect Insight allows marketers to create soup to nuts online marketing campaigns for maximized lead generation. Intuitive tools like drag-and-drop builders and step-by-step wizards make creating custom forms, landing pages and emails easy, with little to no assistance from the IT department. Integrating all the elements of an online campaign with targeted email messaging in a single interface provides a comprehensive toolbox for marketing teams.

About Port25

Since 1999, Port25 Solutions has provided specialized email infrastructure software products that address the unique demands of customer communications and email marketing applications. PowerMTA, Port25’s flagship product, provides senders with superior performance and advanced features to proactively manage their sender reputations. Founded in 1999, Port25’s mission is to realize the potential of email as a platform for legitimate and effective customer communications.

About Pardot

Pardot is a B2B marketing automation software provider that increases revenue and maximizes efficiency for companies with multi-touch sales cycles. Prospect Insight, Pardot’s lead management software features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability. Pricing plans start as low as $500 per month and plans do not require contracts.