Pardot Marketing Automation Introduces Free Web VisitorID

Atlanta, GA July 28, 2009 — Pardot, maker of the Prospect Insight marketing automation suite, announces the release of Web VisitorID, a free application to help companies identify and track website visitors. Web VisitorID allows users to view real-time reports of companies browsing their website and collect in-depth data about each visitor at the micro-level, providing valuable sales and marketing insight.

With Web VisitorID, tracking code is placed on the company website to begin collecting information on visitors. The visitor profile displays information at the individual level, including pages viewed, time spent on each page, number of sessions or return visits, and even search terms used to find the site. Users can get real-time pop-up updates on their desktop, log-in and view visitor data or set up daily email digests that include updates on active visitors for the past 24 hours.

Tracking visitor information provides the following sales and marketing benefits:

  • Gauge prospect interest throughout the sales cycle by tracking a lead’s online activity
  • Identify new potential prospects based on website activity
  • Identify which prospects are reacting to sales calls
  • Determine new potential target industries by analyzing incoming visitors
  • Gain access to visitor search terms to refine paid search and SEO strategy

“Web VisitorID is a way for anyone with a website to start learning more about their prospects and customers with no cost or commitments,” said Adam Blitzer, Vice President of Marketing for Pardot. “The anonymous visitor tracking provided by VisitorID allows the sales team to closely track the actions of current leads as well as identify new potential customers. For the marketing team, the search and industry data can be a real eye-opener in terms of lead generation strategy.”

Pardot also offers Prospect Insight, a comprehensive marketing automation suite to streamline online marketing campaigns. Prospect Insight converts visitors into identified prospects and is equipped with a full arsenal of online lead generation tools, including email, hosted landing pages, lead nurturing, custom site search and prospect scoring and grading.

About Pardot
Pardot is a B2B marketing automation software provider that increases revenue and maximizes efficiency for companies with multi-touch sales cycles. Prospect Insight, Pardot’s lead management software features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability. Pricing plans start as low as $500 per month and plans do not require contracts.