Pardot Marketing Automation Announces 96% Customer Renewal Without Contracts

Pardot today announced a customer renewal rate of 96% in Q1. Prospect Insight, Pardot’s marketing automation system, provides a low-cost, low risk option for small and medium sized business-to-business companies.

ATLANTA, GA – APR 14, 2009

Pardot, a month-to-month, no contracts marketing automation vendor, today announced a customer renewal rate of 96% in Q1 2009. Prospect Insight, Pardot’s marketing automation system, provides a low-cost, low risk option for small and medium sized business-to-business companies. Current clients range from small, private agencies to publicly-traded companies with annual revenues upwards of $120M.

Prospect Insight provides B2B marketing teams with easy-to-use tools that empower marketers to build and manage online marketing campaigns without the intervention of the IT department. Using tools like the drag-and-drop landing page builder and step-by-step wizards, customers can quickly create online demand generation campaigns featuring custom forms, email and lead nurturing. Customizable lead scoring and grading mean qualified leads rise to the top and can be automatically assigned to the appropriate sales representative. Prospect Insight integrates with select CRM vendors, including salesforce.com, NetSuite, and SugarCRM, for a seamless hand-off from marketing to sales.

Pardot promises “No Hassle Marketing Automation” with the following innovative offerings:

  • Easy-to-use solutions designed for marketers in a small and medium sized business environment
  • Freedom and flexibility with no contracts, low monthly pricing and easy-to-modify plans
  • Personalized support from Pardot’s services team and client advocates
  • A collaborative user community with interactive forums and idea exchanges

“We strongly believe that our success as a month-to-month service speaks directly to the outstanding value and service we provide,” says Pardot VP of Marketing Adam Blitzer. “Our goal is to provide top-notch service and industry-leading technology while still keeping Pardot affordable for the small business owner. Our customer loyalty reflects that we’re meeting that challenge head on.”

In 2008, Pardot thrived in a down market, significantly exceeding revenue goals. The Pardot team continued the trend in Q1 2009, shattering new business sales goals and renewing 96% of existing clients. “For a growing, venture-backed firm like ours, Pardot is an excellent fit,” said Pardot client Brian Teeter, Director of Marketing for Enclarity. “Pardot is quite inexpensive compared to our previous vendor, but has a much greater value. Their team has been highly responsive to my questions and has provided personalized support, including dedicating many hours to training.”

About Pardot

Pardot is a B2B Marketing Automation Software provider that increases revenue and maximizes efficiency for companies with multi-touch sales cycles. Prospect Insight, Pardot’s Lead Management Software features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability.