Pardot Marketing Automation Adds Over 100 New Clients in 2008

Pardot posts strong growth in a down economy.

ATLANTA, GA – JAN 6, 2009

Marketing automation vendor Pardot today announced record-high earnings in 2008. The company welcomed over 100 new clients, with many recent signings in B2B technology including Coupa Software, Surgical Information Systems and more. Q4 rounds out a successful year for the Pardot, adding several dozen companies to the client roster. Pardot clients range from small, private agencies to publicly-traded companies with annual revenues upwards of $124M.

Prospect Insight provides B2B marketing teams with easy-to-use tools that empower marketers to build and manage online marketing campaigns without the intervention of the IT department. Using tools like the drag-and-drop landing page builder and step-by-step wizards, customers can quickly create online demand generation campaigns, bringing in hundreds of new leads. Customizable lead scoring and grading mean qualified leads rise to the top and can be automatically assigned to the appropriate sales representative. Prospect Insight integrates with select CRM vendors such as, NetSuite, and SugarCRM for a seamless hand-off from the marketing team to the sales team.

In 2008, Prospect Insight users have reported:

  • Huge increases in conversion rates (up to 300%) via online lead generation
  • Saving hundreds of hours of valuable time for sales reps by assigning only qualified leads and targeting prospects’ specific interests
  • Nurturing leads through the sales pipeline via automated drip marketing, resulting in increased sales
  • A deeper understanding of both anonymous and identified visitor behavior with web analytics

“One of the biggest advantages of Prospect Insight is the ability to streamline your B2B marketing efforts. We integrate with your website, Google Adwords and CRM systems like, as well as provide our own user-friendly tools to manage and enhance your campaigns,” says Pardot VP of Marketing Adam Blitzer. “The result is a marketing arsenal that connects your resources in a central location, helping you increase efficiency, improve analytics and maximize ROI.”

In 2008, Pardot thrived in a down market, significantly exceeding revenue goals. Prospect Insight, a month-to-month service, boasts an impressive renewal rate. “Clients really value our personalized customer service,” says Blitzer. “Our team knows each client inside and out and we strive to be partners in their success. That, combined with our commitment to grow our product primarily based on customer feedback, has really set us apart in the industry.”

About Pardot:

Pardot is a B2B Marketing Automation Software provider that increases revenue and maximizes efficiency for companies with multi-touch sales cycles. Prospect Insight, Pardot’s Lead Management Software features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability. Pricing plans start as low as $500 per month and plans do not require contracts.