Pardot Marketing Automation Adds 61 New Clients in Q1 2010

Pardot Marketing Automation Adds 61 New Clients in Q1 2010

Pardot experiences fastest growth yet, backs up brand promise with 96% client retention rate.

April 21, 2010 — Pardot, rated lowest total cost of ownership in lead management automation by top analyst firm Forrester Research in the September 2009 report “B2B Lead Management Automation Market Overview,” today announced a strong first quarter with the addition of 61 new clients in Q1 2010.

“We’ve had our best quarter yet with regard to signing on new customers. We added a record 61 new clients in Q1,” said Adam Blitzer, Chief Operating Officer and Co-Founder of Pardot. “We surpassed our own projections, which is a fantastic way to start off the year. There are a lot of great software products out there, but where we strive to set ourselves apart is really with the client experience. We get positive feedback on a daily basis from clients who appreciate the extraordinary attention they receive from our services and support teams. This has helped us achieve our 96% client retention rate, and we’ve managed to maintain this rate despite the fact that we don’t require contracts. We’re proud of this distinction because it really speaks to the integrity of our brand promise of no-hassle marketing automation.”

Pardot provides B2B marketing teams with easy-to-use tools that empower them to build and manage online campaigns without requiring technical expertise. Drag-and-drop builders, visual editors and pre-formatted templates allow marketers to build sophisticated campaigns with ease, while micro-level tracking shows true ROI for each channel. In early 2010, Pardot added several new features to enhance the user experience and to add additional value for marketers and sales teams. The recently released Segmentation Wizard, which includes a number of activity-based rule types, allows users to quickly pull lists from their database to use for targeted marketing messaging, an essential feature for lead nurturing and email marketing.

To enhance the sales user experience, Pardot also released an updated version of the popular LeadDeck application, an add-on feature which is free to all users. LeadDeck Prospect Monitor gives sales representatives real-time updates on their active prospects via unobtrusive pop-up desktop notifications. This information allows sales users to promptly follow up with their most active prospects. Innovative offerings like these free add-ons, as well as unlimited user seats, contribute to increased sales success and set Pardot apart as the leader in marketing automation value.

Pardot promises “No-Hassle Marketing Automation” with the following signature benefits:

  • Easy-to-use solutions designed for B2B marketers in small and medium-sized business environments
  • Lead generation and lead nurturing tools that improve the efficiency and effectiveness of email marketing campaigns
  • Freedom and flexibility with no contracts, low monthly pricing, and easily modified plans
  • Personalized support from Pardot’s outstanding services team and client advocates
  • A collaborative user community with interactive forums and idea exchanges

Pardot’s impressive expansion through the end of 2009 has continued into Q1 2010, the company’s most successful quarter to date. “The marketing automation industry is experiencing tremendous growth as more and more marketers become aware of these tools that, quite simply, save them time and make them more successful. We’re excited to be offering a product that makes this emerging technology affordable and accessible for small and medium-sized businesses,” says Blitzer. “We’re looking forward to a strong 2010. We’re expanding our offerings to include Microsoft Dynamics CRM integration, and we’ll be hosting our first annual users conference, Elevate 2010, in Atlanta this fall.”

About Pardot
Pardot is a B2B marketing automation software provider that increases revenue and maximizes efficiency for companies with multi-touch sales cycles. Prospect Insight, Pardot’s lead management software, features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability. Pardot’s pricing plans start as low as $500 per month, and plans do not require contracts.