Pardot Launches Social Insight Social Media Integration for Marketing Automation

Social Insight by Pardot helps sales leverage social data within the marketing automation system.

July 15, 2010 — Leading marketing automation vendor Pardot today announced the roll-out of Social Insight, a new social media integration package for Pardot. Social Insight aggregates data from multiple public sources, including sites such as Facebook, LinkedIn and Twitter, and displays the information within a prospect’s Pardot profile.

“Social Insight enhances the sales process in a number of ways,” said Adam Blitzer, COO and co-founder of Pardot. “It can check a prospect’s public social profiles to access additional data points — job title, company, location, and so on — without the prospect having to explicitly provide this information. Social Insight also lets you dig a bit deeper into the needs and interests of your potential customers. With just one click you can check out their latest tweets or find out what groups they participate in on LinkedIn. This is information that will help your sales representatives be more effective when making calls.”

Pardot’s Social Insight uses social data from Rapleaf, a marketing services firm that helps businesses analyze consumer behavior across the social web. Using Rapleaf, Pardot is able to instantly research a prospect’s public social presence from across dozens of websites. This information is displayed in the new Social Data tab of each lead record. This online footprint, in combination with Pardot’s micro-level activity tracking, creates the most complete and well-rounded prospect profile available in today’s marketing automation market, arming sales teams with unparalleled insight into potential customers. Information provided through social integration includes full name, job title, location and one-click links to profiles such as Facebook, LinkedIn and Twitter. Pardot also recently added automatic bit.ly link shortener integration, making it easy for users to share links to Pardot-hosted content through social media channels.

“All marketing automation vendors talk about social media integration but very few actually deliver it,” said Blitzer. “We are excited to roll Social Insight out to our customer base and start providing actionable social data from public sources right away.”

Pardot promises No-Hassle Marketing Automation” with the following innovative offerings:

  • Easy-to-use solutions designed for B2B marketers in small and medium-sized business environments
  • Lead generation and lead nurturing tools that improve the efficiency and effectiveness of online marketing campaigns
  • Freedom and flexibility with no contracts, low monthly pricing, and easily modified plans
  • Personalized support from Pardot’s outstanding services team and client advocates
  • A collaborative user community with interactive forums and idea exchanges

Pardot provides B2B marketing teams with easy-to-use tools that empower them to build and manage online campaigns without requiring technical expertise. Drag-and-drop builders, visual editors and pre-formatted templates allow marketers to build sophisticated campaigns with ease, while micro-level tracking shows true ROI for each channel. In addition to the powerful marketing automation suite, Pardot provides industry-exclusive added features like PardotMobile for iPhone and LeadDeck, a unique desktop alert system for real-time activity notifications.

About Pardot

Pardot is a B2B marketing automation software provider that increases revenue and maximizes efficiency for companies with multi-touch sales cycles. Pardot’s lead management software, features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability. Pardot’s pricing plans start as low as $500 per month, and plans do not require contracts.